Posted on July 20, 2015 at 3:00 PM
Trade show marketing is traditionally one of the most effective ways a business can promote their products and services and maximise brand visibility and credibility. It’s also one of the most costly and time consuming marketing practices, but get your strategy right and you could see an impressive return on investment.
With the right strategy, trade shows provide an excellent opportunity to generate highly targeted sales leads and expand your customer base. Utilising marketing tactics such as promotional bag giveaways and a well-designed booth can leave a lasting impression with prospective customers.
Trade shows also allow you to strengthen relationships with your current customers. Inviting them to come to your trade show exhibit means you can introduce them to new products and services that will encourage further engagement and brand loyalty.
The publicity and exposure offered by trade shows is highly valuable for building brand awareness. Whether you’re a new business looking to get your name out there or an established company looking to expand your customer base, trade shows allow you to get your brand noticed – and remembered - by your target market.
Another benefit of trade shows is that you can review your competition and learn which direction the industry is heading in. Knowing what companies are doing well or poorly, and what is trending in the field can be useful for honing and developing your marketing strategy.
Planning a trade show marketing strategy can be daunting, especially if you are new to exhibiting at these types of events. With extensive trade show experience, here at Bags of Idea we know exactly what it takes to ensure your exhibit is successful and generates valuable sales leads.
To help you out, we have designed a handy trade show infographic with a step by step guide on what exhibitors should do before, during and after a trade show to maximise ROI.
|<a href="http://bagsofideas.co.uk/10-steps-to-trade-show-success.asp" title="10 Steps to Trade Show Success Infographic"><img src="http://bagsofideas.co.uk/img/10-Steps-To-Trade-Show-Success-Infographic.jpg" alt="10 Steps to Trade Show Success Infographic"/><br/> Bags of Ideas - The Promotional Bag Specialists</a>|