To screen or not to screen, Print is the question?
To screen or not to screen, Print is the question? Posted on February 22, 2016 at 2:30 PM Throughout the Bags of Ideas website we make references to many types of printing for your promotional bags, but chances are, not everyone knows what the difference is, or what is best for them. Now your questions have been answered – below is the definitive Bags of Ideas guide to printing techniques that we offer, and when they are best. Go on, have a read – we have even thrown in some videos to make things more exciting! Screen Printing Screen-printing is the most common method of branding within the promotional industry. It’s a great method that started out as a manual process, but now, in many factories, its completely automated, which makes it even more efficient, and means we can deliver your orders quickly. The Method As with all printing, we start off with a logo – this is always better if it is a vectored file (means we can adjust the size without pixilation). This is loaded into the relevant software – and is printed onto what are called transparencies. Next the screen is coated in an emulsion on both sides; the logo is applied, and then placed under a halogen light. The heat of the halogen hardens the emulsion, and burns the logo.  The screen is then washed to reveal the logo – this part of the film has become thin enough to allow the ink to pass through. Now you are good to go – the screens are placed in the machine, colours mixed, and the printing can begin. The logo is printed by using a squeegee; this runs along the screen, pushing the ink through then onto the bag underneath. If there were a large number of bags to print, we may opt to create more than one screen, and use more than one printing head in order to speed up the process. Depending on the factory, we could have five or ten printing heads running at any one time. Also, if the logo has more than one colour additional screens are required as they only allow for single colour use. After each colour is printed the bags would then be dried, before being packed. Below, the video goes a little further into the details of the stages. https://youtu.be/gNWS6DrDOEM Why Screen Screen-printing should be the first port of call for branding – it’s a tried and tested method, which gives a long lasting, clean and professional result. It lends its self better to spot colour printing, as opposed to logos with gradients – though they can be achieved, there are other methods better suited. Screen-printing is also the most cost effective method of printing, even if a large number of colours are required. Also, in some cases (always worth checking) the printers will keep the screens, so repeat orders will come at a reduced rate, and you can be guaranteed the same logo as before (size and placement). Screen print also allows you to do large prints – the whole side of a bag, without an increase in cost. Generally speaking a screen is around 30x30cm – and any size logo within that area will be the same price. Some other methods of printing use such a vast amount of ink, that a small increase in logo size will push up the price – this is not the case with screen-printing. Screen printing automation has also come a long way, and now with machines like the below, you can brand irregularly shaped products fast: https://youtu.be/YksbOXlimRM Finally screen printing offers the best colour match when trying to achieve a dedicated pantone, unlike a CMYK print, which maybe be close, but cannot guarantee it. One downside to Screen printing, is that for small runs of items it can be a costly method, due to the set up charges involved. But, this would only be for the first order – as once the screens have been made, they can be re-used for exact repeats. The comparatively large screen charges also means pre-production samples (PPS) will be costly – though most companies will deduct the cost from the bulk if you proceed. As a rule of thumb, factories will maintain the screens for between 6 months and 1 year, after which they may be recycled. It’s always worth finding this out, and also the screen policy – sometimes repeat orders will have half price screens, other times they are free, and in some cases, but less frequently, factories do not save them at all, so the charges will apply every time. Recommended Products For Screen Printing: Transfer Printing Transfer printing is another popular method for promotional bags. As the name would suggest, the logo is essentially a sticker that reacts to heat in order to seal the transfer to a surface. The Method As it stands (as far as I am aware), the method for transfer printing has been the same for a very long time – though there are now some presses are automated. A logo (or design) is required, as with all of the methods I will discuss (you can’t print without a logo). But for this method, the logo is printed early on, and later applied to a bag. Look below; a mid sized industrial printer, which will print the desired amount of logos on to vinyl sheets, and cut around the design, where required (this can be programmed). Most of the time, the logos will be printed as if they have been flipped- so when they are applied to the product they end up the correct way. In order to get that logo or design onto the bag it should be placed in the heat press, and lined up. Markers should be made to ensure all products are printed in the same place. The logo should be lined up, the heat press set to the correct temperature and a sheets of greaseproof paper (or similar)
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