Promotional Bags News

Totally Versatile – The Printed Tote Bag Posted on July 10, 2024 at 16:30 PM Tote bags. They seem so simple, don’t they? Yet, these unassuming bags hold immense potential for businesses looking for a cost-effective and versatile marketing tool. Printed tote bags offer a range of benefits that make them a compelling choice for businesses of all sizes, across various industries. Beyond Functionality While tote bags excel at carrying groceries, gym clothes, or everyday essentials, their value extends far beyond functionality. Here’s how they can elevate your brand strategy: Brand Awareness: Imagine your logo and message walking around town every time a customer uses your tote bag. Repeated exposure builds brand recognition and keeps your business top-of-mind. Cost-Effective Marketing: Compared to other promotional materials, tote bags offer a significant bang for your buck. Their durability ensures long-lasting brand exposure. Versatility: Tote bags cater to a wide audience. From students carrying school supplies to professionals commuting to work, these bags offer a practical and stylish way to promote your brand. Eco-Friendly: Printed tote bags are reusable, encouraging customers to ditch plastic bags and reduce their environmental footprint. This aligns perfectly with today’s eco-conscious consumers. Walking Advertisments: With ample printing space, tote bags become customisable canvases for your brand message, logo, or even a catchy slogan. Maximising the Impact High-Quality Materials: Invest in sturdy and comfortable tote bags that leave a positive impression. Eye-Catching Design: Vivid colours, clear logos, and creative designs will grab attention and make your bag stand out. Practical Size: Ensure the bag is large enough for everyday essentials, maximising utility. Promotional Giveaways: Fill the bags with branded goodies like pens, keychains, or water bottles to incentivise use. The Perfect Fit Whether you run a retail store, gym, club, or eco-friendly brand, printed tote bags can be a valuable addition to your marketing strategy. They’re a practical and sustainable way to promote your business while leaving a lasting impression on your customers. Brookland Eco Jute 10oz Canvas Tote Brookland Eco Jute 10oz Canvas Tote.  Stylish Eco, all natural natural Tote Shopper with 10oz canvas body & Jute bottom and sides. Long cotton webbing handles. Carolina 100 g/m² cotton tote bag Carolina 100 g/m² cotton tote bag. Carolina 100 g/m² cotton tote bag. Tote with open main compartment. Drop down height of handles is 26 cm. 100 g/m² Cotton. Colour Trim Jute Tote Lancaster transparent drawstring backpack. Lancaster transparent drawstring backpack. Clear material makes this bag perfect for stadium, event, workplace and other safety purposes. Open main compartment with drawstring rope closure. Accessories not included. PVC Plastic. Cranbrook Natural 10oz Cotton Shopper Large Drawstring Rucksack is the large version of our standard polyester drawstring back pack. One of the most popular promotional bags on the market due to its practicality and value. This bag has uses across many industries, from being a great school kit bag, to an ideal carrier for sports events and charity runs. Lighthouse non-woven cooler tote Lighthouse non-woven cooler tote. Lighthouse non-woven cooler tote. Zippered main compartment with double handles. Drop down height of handles is 28 cm. Open front pocket with pen loop. Accessories not included. Non-woven 80 g/m² PP Plastic. Pheebs Cotton Drawstring Bag Pheebs 150gsm Recycled Tote Bag. 150gsm recycled cotton twill material. Handle length is18.5cm. The bag is manufactured from pre-consumer waste generated by factories during the fabric cutting process. Comes with a sturdy bottom board. 85% recycled cotton and 15% recycled polyester. So, next time you’re brainstorming promotional ideas, consider the power of the humble tote bag. You might be surprised at how much impact this simple item can have! Click here for our contact form or telephone: 0345 200 4045 today for friendly help and advice from one of the UK largest suppliers of promotional bags.

Get Big Impact with Small Bags The Drawstring Bag Advantage Posted on June 30, 2024 at 09:30 PM Drawstring bags, those simple yet practical pouches, offer a surprising amount of punch for businesses looking for a cost-effective and impactful promotional tool. But beyond their affordability, drawstring bags boast a range of benefits that make them a compelling choice for clubs, gyms, schools, retailers, and trade shows. Let’s delve into why these humble bags deserve a place in your marketing strategy. Benefits of Drawstring Bags Across Industries Clubs & Gyms: Promote team spirit and brand awareness with custom drawstring bags printed with your logo and name. They’re perfect for carrying gym clothes, sports equipment, or even healthy snacks on the go. Schools: Drawstring bags are a student staple, ideal for carrying textbooks, notebooks, and school supplies. Offer them as part of a school uniform package or as a fundraiser option. Retail: Drawstring bags make excellent eco-friendly alternatives to plastic shopping bags. They serve as a constant reminder of your brand as customers carry their purchases around. Trade Shows & Giveaways: Lightweight and easy to transport, drawstring bags make ideal giveaways at trade shows and events. Fill them with branded goodies or product samples to leave a lasting impression on potential customers. Advantages of Drawstring Bags Cost-Effective: Drawstring bags are a budget-friendly promotional tool compared to other options. This allows for larger quantities to be distributed, maximising brand exposure.Versatility: Drawstring bags cater to a wide audience and can be used for various purposes, ensuring your brand message reaches a diverse group of people. Durability: Made from strong materials like canvas or polyester, drawstring bags are built to last. This translates to long-term brand exposure as customers continue to use them for everyday activities. Eco-Friendly: Drawstring bags are reusable, reducing reliance on single-use plastic bags. This resonates with environmentally conscious consumers and aligns your brand with sustainability practices. Branding Power: With ample printing space, drawstring bags can be customised with your logo, website, or catchy slogan, promoting brand recognition wherever they go. Drawing Customers In Drawstring bags are more than just promotional tools; they’re walking advertisements for your business. Here are some tips to maximise their impact: High-Quality Materials: Invest in well-made bags that feel comfortable and sturdy. Eye-Catching Design: Choose vibrant colours and clear logos that grab attention. Practical Size: Ensure the bag is large enough to carry everyday essentials. Promotional Giveaways: Fill the bags with branded items like keychains, water bottles, or pens. Dobson Drawstring Bag Dobson Drawstring Bag. 210D white polyester drawstring bag with coloured string and coloured corners. An ideal promotion for schools, sports club and charities with a fantastic personalisation area to carry your message. Electra Drawstring Bag Electra Drawstring Bag. 5oz natural coloured cotton drawstring bag with matching string handles. Strong and durable, this is an ideal giveaway for students, gym goers and sports clubs. Lancaster transparent drawstring Lancaster transparent drawstring backpack. Lancaster transparent drawstring backpack. Clear material makes this bag perfect for stadium, event, workplace and other safety purposes. Open main compartment with drawstring rope closure. Accessories not included. PVC Plastic. Large Drawstring Rucksack Large Drawstring Rucksack is the large version of our standard polyester drawstring back pack. One of the most popular promotional bags on the market due to its practicality and value. This bag has uses across many industries, from being a great school kit bag, to an ideal carrier for sports events and charity runs. Nylon Drawstring Bags Nylon Drawstring Bags. 210D nylon Drawstring Gym Bag’s come with a black cord & reinforced corners.Made to order in a huge range of Colours. Pheebs Cotton Drawstring Bag Pheebs Cotton Drawstring Bag. Pheebs 150 g/m² recycled cotton drawstring backpack. Recycled cotton is manufactured from pre-consumer waste generated by textile factories during the cutting process. Similar colours are blended together which means that no additional dyeing is required. Drawstring bags are a simple yet powerful marketing tool for businesses of all sizes. Their affordability, versatility, and eco-friendly nature make them a compelling choice. So, the next time you’re brainstorming promotional ideas, don’t underestimate the power of the humble drawstring bag! Contact Bags of Ideas for more on creating your perfect drawstring bag for your brand. Click here for our contact form or telephone: 0345 200 4045 today for friendly help and advice from one of the UK largest suppliers of promotional bags.

Sun, Sand, and Sales – Branded Beach Bags Posted on May 30, 2024 at 04:30 PM As summer unfurls its warm embrace, beaches, pools, and parks become bustling hubs of activity. For businesses, this seasonal shift presents a golden opportunity to bask in the spotlight with creative and impactful promotions. Enter the branded beach bag, a stylish, functional, and highly visible tool that can elevate your brand presence and appeal far beyond the shoreline. Why Branded Beach Bags are a Summertime Slam Dunk High Visibility, Sun-Kissed Recognition: Beach bags are the ultimate attention magnets. Their spacious design and prominent placement guarantee your logo and message will bask in the summer sun, grabbing eyeballs across diverse demographics. Imagine your brand prominently displayed as beachgoers stroll by, picnic under the shade, or lounge by the pool – that’s brand recognition on autopilot! Practicality Meets Brand Loyalty: Beach bags aren’t just eye candy; they’re indispensable summer companions. Ample space for towels, sunscreen, snacks, and beach essentials ensures your branded bag becomes a trusted partner in every sun-soaked adventure. With regular use, your brand stays top-of-mind, fostering a sense of loyalty and familiarity. Durable Design, Long-Lasting Impact: Leave the flimsy, disposable items behind. High-quality beach bags are built to withstand the elements, the sand, and the occasional rogue wave. Unlike short-lived promotional items, a sturdy beach bag can be a summer staple for seasons to come, offering extended brand exposure. This translates to a smarter investment for your promotional dollars. Versatility Beyond the Beach: Don’t let the name fool you! Branded beach bags are versatile chameleons, ready to adapt to any summer adventure. Picnics in the park, grocery shopping sprees, gym visits, or weekend getaways – these bags offer a platform for your brand to be seen and recognised in a variety of settings, maximising its reach and impact. Designing the Perfect Beach Bag for Brand Buzz Material Matters: Choose Wisely: Opt for materials that are not only durable and water-resistant, but also environmentally conscious. Canvas, jute, and recycled plastics are popular choices that strike a balance between function and sustainability. High-quality materials project a positive image of your brand and showcase your commitment to eco-friendly practices. Functional Features for Added Value: Go beyond just aesthetics. Consider incorporating features that enhance user experience – think pockets for valuables, secure zippers, and reinforced handles for heavier loads. Bonus points for insulated compartments to keep food and drinks cool or waterproof sections for damp towels and swimwear. These features make your bag more appealing and encourage regular use. Eye-Catching Design: A Visual Splash: Your beach bag should be a visual fiesta! Embrace vibrant colours, bold patterns, and a logo that pops. Strike a balance though – while aesthetics are important, don’t let them overpower your branding message. Personalisation: The Power of Individuality: Offering customisation options like colour choices or adding names can further elevate the appeal of your beach bag. Personalisation increases the perceived value of the item, leading to a higher chance of regular use and brand exposure. Marketing Strategies to Make Waves with Branded Beach Bags Giveaways and Contests: Generate Buzz and Excitement: Social media contests and giveaways where participants can win your branded beach bags are a great way to generate excitement and spread the word about your brand. Encourage participants to share photos with the bags, further amplifying your brand visibility. Influencer Partnerships: Leverage Social Power: Partner with influencers who align with your brand values and whose audience reflects your target market. Send them your beach bags and encourage them to showcase them in their posts. Influencers can act as brand ambassadors, extending your reach and building trust with potential customers. Event Sponsorships: Be Present Where the Fun Is: Sponsor beach volleyball tournaments, music festivals, or community gatherings and distribute your branded beach bags to attendees. This hands-on approach allows you to connect directly with potential customers and establish a tangible presence in relevant spaces. Retail and Online Sales: Turn Brand Awareness into Revenue: Sell your branded beach bags through your retail stores or online platforms. By offering them as a purchasable item, you not only promote your brand but also generate additional revenue. Create attractive bundle deals that include beach bags with other summer essentials. Cotton beach bag Cotton beach bag. Cotton beach bag with white and coloured stripes with white cord handles and magnetic closure button on the inside. Polyester (300D) travel beach bag Polyester (300D) travel/beach bag. Polyester (300D) travel/beach bag with rope handles in a striped PVC material and a zipped closing. VINGA Sortino tote cooler VINGA Sortino tote cooler bag that is mottled tone by tone with details in imitation leather and cotton so that it is as beautiful as an ordinary bag and you can picnic in style. There is also a small compartment on the outside of the cooler bag, providing space for other items as well. The thick PEVA padding ensures that the cold is retained for a long time. It is also easy to clean and dry after use. With an adjustable shoulder strap and double handle, you have different ways to carry the cooler bag. Zipper Cool Bag A large, practical cool bag, perfect for the summer months. Complete with a shoulder strap for carrying and an additional front pocket. The front panel of the bag makes it suited to any promotion, with space for a corporate logo or message. Available in a range of colours. VINGA Sortino cooler trunk VINGA Sortino cooler trunk. Modern tube shaped bag with cooling features that suits equally well for taking to the beach or as a great accessory for a trip to the city. The bag is made of soft and water repellent material, it’s easy to pack and feels really nice when carrying on the shoulder. Polyester (600D) beach bag Polyester (600D) beach bag. Polyester (600D) beach bag with a zippered front compartment. Branded beach bags are a stylish, practical, and versatile tool for business promotion. By investing in high-quality, well-designed beach bags,

Personalised Paper Bags Design Masterclass Posted on April 26, 2024 at 12:30 PM https://vimeo.com/939514796?share=copy Paper bags are more than just a way to carry purchases; they’re a mobile billboard for your brand.  A well-designed personalised paper bag can leave a lasting impression on your customers, boosting brand awareness and loyalty.  But where do you start? Don’t worry, this design masterclass is here to equip you with the knowledge to create paper bags that pop! Perfecting Your Paper Bags Size and Strength The right paper bag isn’t just about aesthetics; it’s about functionality too! Here’s how to ensure your bags are sized and built to last. Finding the Goldilocks Size Customer Buying Habits  Consider your customers buying habits, how much your customers typically will buy. Do they usually grab one smaller item, or tend to stock up? One Size Fits Most  If most customers buy single items, a bag that comfortably holds your largest product is ideal. Multi-Item Purchases  For frequent multi-item buyers, a larger bag is key. However, offering a second bag option is a budget-friendly way to handle occasional larger purchases without overspending on oversized bags for everyone. Strength Matters Product Weight  The weight of your products dictates the paper strength needed. Heavier items require thicker paper to avoid tears and ensure customer satisfaction. Handle Strength  Don’t forget the handles! Flimsy handles that break easily are a recipe for frustration. Choose handles that can comfortably support the weight of a fully loaded bag. Worst-Case Scenario  Think about the worst-case scenario. If a bag splits, will it damage the customer’s products? Investing in slightly stronger materials can prevent these mishaps and protect your brand image. Brunswick Medium Paper Bag Brunswick Medium Paper Bag. 230gsm medium sized coloured paper bag with paper twisted handles and gusset. The ideal promotional gift bag with great personalisation area to carry your message.   Cavalla Gift Bag Cavalla Gift Bag. Matte laminated 210gsm paper gift bag with colour block across the bottom of the bag, striped inside edge, striped gift tag and recyclable polyester handles. Whether you need a table of goody bags or a single gift, make sure the bag is working for you too and add your company logo. Matt Laminated Paper Bag Matt laminated paper bag 160 x 190 x 80 mm. Matt paper bag 160 x 190 x 80 mm in black and white.  Other colours available. Matt Laminated Paper Bag Matt laminated paper bag 220 x 290 x 100 mm. Matt paper bag 220 x 290 x 100 mm. black and white with colour branding. Twisted Paper Bag Twisted Paper Handle Carrier Bag. Paper carrier bag with twisted paper handles. Manufactured from brown or white kraft paper. Prices are based on a one colour print to 1 side with up to 50% ink coverage. Laminated Paper Wine Bag Laminated Paper Wine Bag perfectly designed to house a wine bottle, creating the perfect packaging for a gift of the festive season. The bag is made from reinforced laminated paper, making it fit for purpose. It is also completed with rope handles, adding that touch of luxury to any wine giveaway you decided to do. available in a gloss of matt lamination for the same price. This product is versatile, as it can be used for promotions or as a retail option in a wine shop.  Finding Your Design Voice Brand Identity Your paper bag design should reflect your brand’s personality. Are you playful and whimsical? Or sleek and sophisticated? Let your brand colours, fonts, and logos be the guiding force. Know Your Audience Consider who your target customer is. Are they eco-conscious millennials who appreciate minimalist designs? Or perhaps a more traditional audience who responds well to classic patterns? Design for the people who will be carrying your bags! Design Essentials Logo Placement Your logo is the star of the show! Position it prominently with a clear and legible size. Colour Psychology Colours evoke emotions. Warm colours like red and orange exude energy, while cool colours like blue and green promote calmness. Choose colours that align with your brand message. Typography The right font can elevate your design. For a modern aesthetic, opt for clean and sans-serif fonts. If your brand is more traditional, consider serif fonts for a touch of elegance. Imagery Pictures can speak a thousand words. Integrate captivating images that tie in with your brand or product. Think high-quality photos, illustrations, or even simple patterns. Beyond the Basics Sustainability Matters  Highlight your commitment to eco-friendly practices by using recycled paper and showcasing certifications on your bags. Call to Action  Include a website address, social media handle, or a discount code to encourage customer engagement, many companies still use QR codes too. Finishing Touches Consider adding a touch of luxury with foil stamping, embossing, or colourful handles to make your bags truly stand out. Remember Balance is Key: Don’t overcrowd the design. Leave enough breathing room for elements to shine. High-Quality Printing: Invest in quality printing to ensure crisp visuals and professional presentation. Get Feedback: Before finalising your design, get feedback from colleagues, target audience members, or a design professional. Stop paper bag confusion! At Bags of Ideas, our extensive experience designing for trade shows, exhibitions, retail, and universities means we can help you find the perfect custom paper bag to represent your brand flawlessly.  Click here for our contact form or telephone: 0345 200 4045 today for friendly help and advice from the UK largest supplier of promotional bags.

Cosmetic & Toiletry Bags the Secret Weapon for Effective Marketing Posted on March 31, 2024 at 11:30 AM Finding the perfect corporate gift can be a challenge. You want something that’s useful, stylish, and shows you put thought into it. But with so many options on the market, it’s easy to get stuck in a rut of generic gifts that end up forgotten in a drawer. This year, ditch the impersonal pens and mugs and opt for something truly unique: personalised cosmetic and toiletry bags from Bags of Ideas. https://vimeo.com/929251215?share=copy Cosmetic and Toiletry Bags: Marketing in Action Example 1: Bon Voyage, Branded Style Challenge: A small travel agency wanted to impress departing clients with a useful yet personalised gift. Solution: They opted for high-quality toiletry bags, branded with their logo and website. Result: Clients loved the thoughtful and practical gift, keeping the agency top-of-mind for future travel needs. This branding served as a constant reminder, potentially leading to repeat business. Example 2: Social Media Blitz with a Glittery Twist Challenge: A cosmetics company aimed to expand their social media reach and target specific demographics. Solution: They launched a social media contest offering their new line of 10 glittery lipsticks as the prize for the top 100 entries with the catchiest tagline. The lipsticks were presented in personalised cosmetic bags. Result: The contest generated excitement and brand awareness, attracting new followers within their target audience. The personalised bags, branded with both the contestant’s name and the company’s QR code, offered a double win: a unique prize and a walking advertisement. This not only rewarded the winners but also potentially exposed the brand to their social circles. Personalised Cosmetic & Toiletry Bags Examples Bagomatic Cosmetic Bag Bagomatic Cosmetic Bag a small, versatile cosmetic bag, that once open, can be hung to allow easy access to contents. Once zipped closed, there is a small print area, perfect for placing your company logo. Available in Red and Black.   COSMETIC BAG FLASH The Cosmetic bag Flash has a large compartment with partitions for cosmetics and a handy metal hook. Light and compact – perfect for business trips, summer holidays and the gym. Capacity: 6 l COSMETIC BAG LILLY Cosmetic Bag Lilly an elegant leather cosmetic bag. Made of natural Saffiano leather, which is resistant to dirt and scratches, with a high-quality snag-free YKK zipper covered with 18ct gold. The product has a certificate of originality. Packed in a gift box. This modern design guarantees the highest-quality promotional product. Flat-Fold Toiletry Bag Flat-Fold Toiletry Bag. Great for travels, this bag takes up very little space, but can hold a deceiving amount of travel essentials. Available in 3 colours, this bag has one main zipper, and a handing handle for when settled. within the main compartment, there a further smaller compartments and meshes to divide contents. The bags has a spacious branding area on the outside, ideal for a company logo to be printed allowing for increased brand visibility. Plas Toiletry Bag Plas Toiletry Bag is a small toiletry bag made from Micro-fibre and PVC, with a clear window and zipper fastening. A small print area on either side of the bag allows for the printing of your logo or message onto the product for increased brand awareness. Available in Red, Black and Silver. VINGA Hunton Wash Bag VINGA Hunton personalised wash bag.  Classic yet modern wash bag in suede imitation with details in PU leather. The bag makes it easy for you to store your hygiene items in style, both at home and during travel. The bag comes in a handy size and is easy to carry, thanks to a strap with brass details on the short side. VINGA Sloane toiletry bag RCS recycled polyester VINGA Sloane toiletry bag RCS recycled polyester.  Stylish toiletry bag made from 45% verified-recycled polyester. An elegant toiletry bag completes that well-dressed feeling when you’re on the move, and will hopefully be your companion for many years. Made from RCS (Recycled Claim Standard) certified recycled materials. RCS certification ensures a fully certified supply chain of the recycled materials. Total recycled content is based on total product weight. To recap, here’s why these practical and stylish gifts are a winning formula for your next corporate gifting: They’re Useful: Everyone, regardless of gender or grooming routine, can benefit from a high-quality cosmetic or toiletry bag. It’s a gift that gets used on a daily basis, keeping essentials organised at home or on the go. They’re Customisable:  The beauty of personalisation lies in making the gift feel special. Add a recipient’s initials, name, or a short message to create a one-of-a-kind item they’ll cherish. They’re Practical Luxury:  Cosmetic and toiletry bags come in a variety of materials, colours, and styles. Choose from sleek leather for a touch of sophistication or opt for a fun, printed canvas for a more casual vibe. They Promote Your Brand: Consider adding your company logo or a subtle branded message to the bag. This is a subtle way to keep your brand at the forefront of the recipient’s mind. They’re Perfect for Different Occasions:  Personalised cosmetic and toiletry bags are ideal for a variety of corporate gifting needs. Use them as welcome gifts for new hires, thank you gifts for clients, or holiday gifts for employees. They Show You Care:  A personalised gift demonstrates that you took the time to choose something special for the recipient.  It’s a thoughtful gesture that goes a long way in building positive relationships. Beyond the Basics:  Don’t just think outside the box!  Throw the box away and consider filling the personalised bags with travel-sized toiletries or makeup samples. In Conclusion: Personalised cosmetic and toiletry bags offer a unique blend of practicality, style, and brand awareness. They’re a thoughtful and memorable gift that will be appreciated by employees, clients, and colleagues alike. So ditch the generic gifts this year and give the gift that keeps on giving – a personalised bag that reflects your brand and shows you care. Find out more information on these bags click here for

New Range for 2024 Vinga Bags Posted on January 31, 2024 at 02:00 PM Bequeathing a sustainable legacy to the next generation is both our responsibility as producers and your duty as consumers. This profound challenge compels us to make thoughtful and ethical decisions, shaping the choices we present to you. At Bags of Ideas, we hold ourselves accountable to these values, striving to align our practices with a commitment to environmental consciousness.   In pursuit of this ethos, we are thrilled to unveil our latest collection of promotional bags, a collaboration with Vinga an esteemed name synonymous with sustainability, quality, functionality, and style. Vinga’s reputation precedes them, standing as a beacon for eco-friendly practices and a dedication to creating products that transcend mere utility. New Range for 2024 Our new range of promotional bags from Vinga encapsulates these values seamlessly. Each bag is a testament to sustainable manufacturing, ensuring that your company not only invests in quality promotional items but also contributes to the larger mission of fostering a greener planet. What sets Vinga apart is their unwavering commitment to excellence, and this extends to our collaboration. Our collection features bags that are not only environmentally conscious but also reflect the contemporary fusion of style and functionality. These bags are not just accessories; they are statements of purpose, echoing a shared commitment to sustainability. Furthermore, we understand the importance of personalisation in your promotional endeavors. All the bags in our new range are available for customisation with your company branding, offering a unique and impactful way to showcase your brand values. As you explore our collection, you’ll find a palette of vibrant colors, ensuring that your promotional efforts are not only ethical but also visually striking. Join us in this venture towards a sustainable future as you discover and embrace our latest promotional bags from Vinga—a partnership that stands for quality, sustainability, and a shared vision of a better world for generations to come. Some of our new range VINGA Baltimore Backpack VINGA Baltimore Backpack.  Minimalistic and clean backpack that suits all occasions. The backpack is made of water-repellent nubuck PU-Material and has adjustable straps for optimal comfort. The backpack is also equipped with a zipper pocket on one side and a hidden pocket on the back, so you can easily turn your back without worrying about your valuables. Works equally well as a work bag and as a school bag.   VINGA Baltimore Weekend Bag VINGA Baltimore Weekend bag.  You won’t go unnoticed with this spacious weekend bag over your shoulder, as it is both stylish and minimalistic. The bag has an adjustable strap, so you can travel with comfort regardless of whether it is a work trip or a vacation. In order to provide better organisational capacity, the bag has been equipped with a zipper pocket on one side and a small pocket with a push button on the other one. Made of nubuck PU-Material which gives the bag its water-repellent properties. VINGA Baltimore Travel Backpack VINGA Baltimore Travel Backpack.  This backpack comes in a minimalistic and modern design and has handy organisational capacities, ensuring that you can fully utilise all of its space. There is a padded compartment for a laptop and a hidden pocket on the back for safe storage of valuables. The backpack’s handy size, adjustable straps and well-planned compartments make it easy for you to carry everything that you need on the go. A perfect companion for short trips or nights away. Made of nubuck PU-Material which gives the bag its water-repellent properties. VINGA Baltimore bike bag VINGA Baltimore bike bag.  A chic, contemporary bag in supple Nubuck PU leather. This versatile design can be carried as either a rucksack or a tote bag – commute with the bag comfortably on your back and then simply carry it over your arm if you’re going out for lunch. The clever padded computer pocket is the perfect place to store your devices. You can also attach this bag to your bike frame. The perfect combination of practicality and style! VINGA Sortino weekend bag. VINGA Sortino weekend bag.  Stylish weekend bag with discreet PU details. A simple and lightweight model perfect for a short weekend trip. VINGA Baltimore Sporter VINGA Baltimore Sporter.  The Baltimore series workout bag for the gym or for a short weekend. The bag has an adjustable shoulder strap. Nubuck PU bag with water repellent properties. VINGA Hilo recycled canvas maxi tote bag VINGA Hilo recycled canvas maxi tote bag.  Carry your daily essentials in style with our spacious Hilo Aware Maxi Tote, featuring a 400 gsm canvas construction for durability and style. The interior features a zip-pocket to keep your valuables safe and secure. The recycled canvas used in the bag is undyed and in its raw form, free from chemicals used in dyeing or bleaching, making it a lower-impact choice. The composition of the bag is 70% recycled cotton and 30% recycled polyester, emphasising our commitment to responsible sourcing. The tote also features AWARE™ tracer technology, validating the genuine use of recycled materials. Due to the nature of recycled yarns, impurities and colour variations may appear. Our new range is available between now and March 2024 depending on the bag.  Click here for our full range of Vinga bags.  Find out more about Vinga Bags or pre-order now just click here for our contact form.

The Rise of Reusable Bottle Bags Posted on November 23, 2023 at 02:00 PM In our environmentally conscious world, the concept of sustainability has become increasingly important. From reducing our carbon footprint to minimising waste, individuals and businesses worldwide are seeking ways to make a positive impact on the planet. One simple yet effective step towards a greener future is the adoption of reusable bottle bags. Reusable Bottle Bags: A Sustainable Solution Reusable bottle bags, as the name suggests, are designed to be used multiple times, eliminating the need for single-use plastic bags. These bags are typically made from durable materials like canvas, cotton, or polyester, offering a sustainable alternative to their disposable counterparts. Benefits of Reusable Bottle Bags The benefits of using reusable bottle bags extend far beyond environmental protection. Here are some compelling reasons to make the switch: Environmental Impact: Reusable bottle bags significantly reduce plastic waste, contributing to a healthier planet. By avoiding single-use plastic bags, we can minimise the environmental impact associated with their production, transportation, and disposal. Cost-Effectiveness: Reusable bottle bags are a one-time investment that saves money in the long run. Eliminating the need to purchase single-use bags every time your customer shops can lead to significant savings over time. Convenience and Versatility: Reusable bottle bags are not only eco-friendly but also convenient and versatile. They can be easily folded and stored, making them portable companions for shopping trips, picnics, or everyday errands. Promoting Sustainability: By embracing reusable bottle bags, we send a powerful message about our commitment to environmental sustainability. This simple act can inspire others to adopt eco-friendly practices in their own lives. Charging Customers for Reusable Bottle Bags While the adoption of reusable bottle bags is a positive step towards reducing plastic waste, the question of whether or not to charge customers for these bags has become a topic of debate. Some argue that charging a fee discourages customers from using reusable bags, while others believe that it is a necessary measure to cover the costs of production and distribution and promote responsible consumption. Proponents of charging for reusable bottle bags often cite the following reasons: Cost Recovery: Reusable bottle bags typically have a higher upfront cost than their disposable counterparts. Charging a fee helps to recoup these costs. Responsible Consumption: By placing a monetary value on reusable bags, it encourages customers to use them responsibly and take care of them. extending their lifespan and reducing the need for replacements. Environmental Impact: Charging for reusable bags can encourage customers to make more mindful choices, ultimately reducing overall consumption and waste generation. Returning Customers: A branded bottle bag will encourage customers to return to your shop.   The debate over charging for reusable bottle bags highlights the need to strike a balance between promoting sustainable practices and ensuring accessibility and affordability. While charging a fee can have its merits, it is crucial to consider the potential impact on low-income individuals and the importance of making reusable bags accessible to all. One potential solution is to implement a tiered pricing system, where reusable bags are charged at discounted price for low priced bottles or even free for more expensive bottles. Choosing the Right Bottle Bag The type of bottle bag you choose will depend on your needs and preferences. Here are a few things to consider: Paper Bottle Bags Paper bottle bags are a popular choice for gifts because they are affordable and come in a variety of colours and designs. They are also biodegradable and compostable, making them an eco-friendly option. Cotton Bottle Bags Cotton bottle bags are a more sustainable option than paper bags. They are durable and can be reused many times. Cotton bottle bags are also machine-washable, making them easy to keep clean. Neoprene Bottle Bags Neoprene bottle bags are a good choice for keeping beverages cold or hot. They are insulated and can keep beverages at the desired temperature for hours. Neoprene bottle bags are also soft and flexible, making them easy to store and carry. Jute Bottle Bags Jute bottle bags are a natural and eco-friendly option. They are made from jute fibre, which is a sustainable and renewable resource. Jute bottle bags are also durable and can be reused many times. Making the Switch to Reusable Bottle Bags Transitioning to reusable bottle bags is an easy and effective way to contribute to a more sustainable future. Here are some tips for making the switch: Keep a stash of reusable bags handy for customers. Choose durable and washable bags: Opt for reusable bags made from high-quality materials that can withstand regular use and washing. Spread the word to your customers: Encourage customers to adopt reusable bottle bags. Share your experience and the benefits of making this simple yet significant change. Reusable bottle bags represent a small but impactful step towards a more sustainable future. By embracing this eco-friendly practice, we can reduce our reliance on single-use plastics, conserve resources, and protect the planet for generations to come. Let’s make reusable bottle bags an indispensable part of our lives and contribute to a greener, healthier world. You can also read our recent article on Gift Bags for more ideas. Find out more about how Bags of Ideas can help create the perfect bottle bag for your brand click here for our contact form.

Personalised Shopper Bags: Redefining Fashion and Functionality Posted on October 30, 2023 at 04:00 PM In the realm of style, standing out from the crowd, making a bold statement, and embracing your unique identity are paramount. This is where personalised shopper bags come into play, rewriting the conventional fashion rules. These bags transcend their utilitarian nature; they serve as an extension of your personality, a canvas for your creative expression, and a sweeping trend in the fashion world.  Let’s look at how they are reshaping the concept of style, brand & message, one bag at a time. Making a Fashion Statement Embodying Uniqueness and Individuality: Personalised shopper bags provide a platform for brands to showcase their distinct assets and styles. By incorporating custom designs, these bags become an embodiment of identity, setting them apart in a world saturated with mass-produced merchandise. Adapting to Various Styles: Personalised bags seamlessly complement a wide spectrum of occasions. They can be customised to harmonise with diverse aesthetics, whether it’s a casual day out, an upscale event, a shopping trip, or a leisurely weekend by the seaside. Their versatility magnifies their role as a fashion statement. Driving Branding and Promotion in the corporate landscape, personalised shopper bags have evolved into powerful branding tools. Companies and organisations leverage them to fortify their brand identity. A well-crafted personalised bag not only represents the company’s image but also functions as a mobile advertising platform. Functionality in Focus Eco-Friendly and Sustainable: Personalised shopper bags make a significant contribution to environmental sustainability. In an era marked by heightened environmental awareness, these bags offer a reusable and eco-friendly alternative to disposable plastic bags. Their durability ensures they can be used repeatedly, reducing the reliance on single-use plastic bags and mitigating associated environmental impacts. Cost-Efficient Choice: While personalised bags may entail a slightly higher initial cost compared to their single-use counterparts, they prove to be cost-effective in the long run. Numerous retailers and supermarkets extend discounts to customers who opt for reusable bags, making them an economically prudent choice over time. Tailored for Versatility: These bags come in various sizes and designs, rendering them suitable for a wide array of purposes. Whether you require a robust grocery bag, a capacious beach tote, or a compact daily companion, you have the flexibility to customise your shopper bag to cater to your specific needs. Jute Beach Bag Jute Shoulder Bag Greatstone Deluxe Tote Modern Classic Shopper Full Colour Shopper Quilted Non-woven Tote Personalised shopper bags offer a dual advantage, seamlessly blending fashion and practicality. They enable individuals to make a distinctive fashion statement while championing sustainability through their eco-friendly and reusable attributes. As the fashion landscape continues to evolve, these bags are not merely a fleeting trend; they are evolving into an indispensable accessory for those who appreciate style and environmental consciousness. Reducing the Use of Single-Use Plastic Personalised shopping bags offer reusability, which significantly reduces the demand for single-use plastic bags. This, in turn, aids in curbing the production and distribution of plastic bags, known for their detrimental environmental impact. Mitigating Plastic Pollution Opting for personalised bags over disposable plastic bags represents a proactive stance against plastic pollution. Single-use plastic bags often find their way into oceans and waterways, posing threats to marine life and ecosystems. Sustainable Resource Utilisation Personalised bags are typically constructed from durable materials like canvas, jute, or recycled plastics. These materials are more sustainable and necessitate fewer resources during production compared to single-use plastic bags. Eco-friendly personalised bags promote a culture of reuse and recycling. Encouraging individuals to carry their own bags leads to reduced waste generation and a diminished need for new bags. Embracing Sustainable Materials Many personalised bags are crafted from sustainable materials such as organic cotton, recycled polyester, or jute. These materials are biodegradable, recyclable, or derived from renewable resources, thus diminishing their environmental footprint. Recycled Cotton Shopper Drawstring Shopper Bag Mini Shopper Bag Raising Environmental Awareness The adoption of personalised shopping bags serves as a platform for raising awareness about the environmental consequences of single-use plastic bags. It educates consumers and encourages them to make sustainable choices. Reusing personalised bags contributes to energy conservation. Unlike the production and recycling of single-use plastic bags, which consume significant energy resources, personalised bags require less energy for both manufacturing and maintenance. Corporate Social Responsibility (CSR) Businesses that incorporate personalised bags as promotional items or sell them under their brand exhibit a strong commitment to corporate social responsibility (CSR). They align their brand with eco-conscious values, thus playing a role in positive social and environmental change. Personalised bags, designed for long-term use, alleviate the strain on landfills. Unlike single-use plastic bags, which contribute to landfill overflow, reusable bags have extended lifespans, reducing their disposal impact. Cork Cotton Shopper Dunham Natural Shopper Eco Jute Personalised bags can serve as powerful tools for promoting specific eco-friendly causes, such as wildlife conservation or tree planting.  Custom designs and messages effectively convey the significance of sustainability. In essence, personalised shopper bags transcend being mere accessories; they represent a fusion of style, environmental responsibility and individuality. Their versatility and far-reaching impact extend well beyond the realm of fashion, establishing them as integral components of modern living. Find out more about how Bags of Ideas can help create the perfect bag for your brand click here for our contact form.

Retail Promotional Bags: An Intelligent Marketing Investment Posted on September 28, 2023 at 02:00 PM In the dynamic world of retail, staying ahead of the competition and leaving a memorable impression on customers is a constant challenge. As businesses strive to build their brand identity and connect with their target audience, one marketing tool has stood the test of time – promotional bags. These unassuming carriers are, in fact, powerful brand ambassadors that offer a range of benefits to retail stores. In this era of heightened competition and digital noise, this article delves into the compelling reasons why retail stores should embrace promotional bags as a smart and strategic marketing investment. From enhancing brand visibility to fostering customer loyalty and sustainability, the advantages are as diverse as the bags themselves. So, let’s explore why promotional bags are not just an accessory but a vital component of a successful retail marketing strategy. The Impact of Promotional Retail Bags Brand Visibility: When customers carry your branded bags through the streets or in their daily lives, they essentially become walking billboards for your store. The more visually appealing and durable the bag, the more it is used, increasing your brand’s exposure. Customer Loyalty: Gifting a high-quality, stylish bag to your customers fosters a sense of loyalty and appreciation. It shows that you value their patronage and are willing to invest in enhancing their shopping experience. Word-of-Mouth Marketing: An exceptional shopping bag can spark conversations. When customers receive compliments on their bags, they are likely to share their positive experiences with friends and family, thereby organically promoting your brand. Sustainability: Today’s eco-conscious world, opting for reusable, eco-friendly bags can align your brand with sustainable practices. It’s a statement that your business cares about the environment, resonating with environmentally-conscious consumers. Practicality: Promotional bags are functional and practical. Customers can use them for various purposes – from grocery shopping to carrying their essentials. The more useful the bag, the longer it stays in circulation, continuously promoting your brand. There is a wide variety of promotional bags to choose from, each catering to different retail needs and preferences.  So what type of promotional bag is best suited to your retail business?  Below are some retail business examples. Shopper Bags ideal for Supermarkets and Grocery Stores These are versatile, sturdy, and fashionable. Shopper bags come in various materials, including cotton, canvas, and jute. They are strong and ideal for daily use. Offering customers a reusable bag for a small cost can be a highly beneficial strategy for both retailers and consumers alike. Here are several compelling reasons why this approach is a win-win: Eco-Friendly Practices: Charging a nominal fee for reusable bags encourages customers to make environmentally responsible choices. These bags are designed to be used multiple times, reducing the consumption of single-use plastic bags. This small cost incentivizes customers to opt for a more sustainable and eco-friendly option, contributing to a reduction in plastic waste. Cost-Effective for Retailers: By charging a small fee for reusable bags, retailers can offset the expenses associated with providing them. This cost recovery approach allows businesses to offer high-quality, durable bags without significantly impacting their bottom line. It can also serve as an additional revenue stream for the retailer. Brand Image and Sustainability: Demonstrating a commitment to sustainability is increasingly important for businesses. Providing reusable bags, even for a small fee, aligns your brand with eco-conscious values. It shows that your retail store is proactive in addressing environmental concerns and taking steps to reduce its carbon footprint. Durability and Visibility: Reusable bags are typically more durable than single-use plastic bags. When customers carry these bags with your brand’s logo, they become long-lasting brand ambassadors. The more they use the bag, the more your brand gains visibility, as these bags are often taken on errands and used in various settings. Customer Loyalty: Customers often appreciate businesses that offer eco-friendly options. When they perceive your retail store as environmentally responsible, it can enhance their loyalty and trust. They are more likely to return for future purchases and may even recommend your store to others who share their values. Compliance with Regulations: In some regions there are regulations or taxes in place to discourage the use of single-use plastic bags. By offering reusable bags for a small cost, you not only comply with these regulations but also provide customers with an affordable alternative. Reduction of Bag Costs: Retailers often spend a significant amount on single-use plastic bags. By encouraging customers to use reusable bags, you can reduce the ongoing expenses associated with purchasing and distributing disposable bags. Positive Customer Experience: Reusable bags tend to be more spacious and sturdier than disposable ones. Customers appreciate the convenience and functionality of these bags, which can enhance their overall shopping experience. A satisfied customer is more likely to become a repeat customer. Gift Bags. Ideal for Beauty, Jewellery and Cosmetics Stores Enhanced Presentation: Gift bags provide an elegant and aesthetically pleasing way to present products to customers. Items in a gift bag are perceived as more valuable and thoughtfully presented, making the shopping experience more enjoyable. Branding Opportunity: Customised gift bags with the store’s logo and branding elements serve as mobile advertisements. When customers carry these bags, they effectively become walking billboards for the store, increasing brand visibility. Brand Loyalty: Providing a beautifully packaged gift bag, especially for high-end or luxury items, can foster a sense of loyalty and appreciation among customers. It shows that the store values their business and is willing to go the extra mile to make their purchases special. Upselling Opportunities: Gift bags can be used strategically to upsell additional products. For example, a customer purchasing Jewellery may be enticed to add matching accessories if they are presented in an appealing way within the gift bag Seasonal and Holiday Themes: Gift bags can be customised for different seasons and holidays, aligning with special occasions and promotions. This flexibility allows stores to tailor their packaging to suit specific themes and events. Memorable Unboxing Experience:

Elevate Your Team Spirit with Promotional Sports Bags for Clubs Posted on August 21, 2023 at 03:00 PM Sports clubs thrive on teamwork, dedication, and a strong sense of camaraderie among their members. As a club organiser or manager, you know how crucial it is to foster a sense of belonging and unity among your players. One fantastic way to achieve this is by introducing promotional sports bags adorned with your club’s logo and colors. Not only do these bags serve as functional accessories, but they also embody the spirit of your club, boosting team pride and motivation. The Power of Unity A sports team is more than just a collection of athletes; it’s a community bound by a shared passion. Promotional sports bags provide an opportunity to strengthen this sense of unity. When players carry bags featuring the club’s logo, they’re essentially carrying a piece of their team’s identity with them. This not only instills a feeling of pride but also creates a visual representation of the team’s togetherness. Walking Billboards Promotional sports bags are not just for the players; they become walking billboards that proudly display your club’s branding wherever they go. Whether it’s on the field, at the gym, or in everyday life, these bags attract attention and spark conversations. This exposure can lead to increased visibility for your club, potentially attracting new members and sponsors who are drawn to the spirit of community and dedication your team embodies. Motivation and Commitment Athletes are driven by a competitive spirit, and that motivation often starts with the feeling of belonging to a team. Personalised sports bags serve as a constant reminder of this commitment. When players see their bags, they’re reminded of the effort they’ve put into training, the bonds they’ve formed, and the goals they’re collectively striving to achieve. This visual reinforcement can significantly impact their dedication and drive to excel. Building Brand Identity Just like any successful organisation, a sports club also needs a strong brand identity. Promotional sports bags contribute to this by establishing a consistent visual representation of your club. When players and fans alike see the logo and colors on the bags, they’ll immediately associate it with your team’s values, achievements, and overall ethos. Inclusive and Appreciated Promotional sports bags aren’t just limited to players; they can be extended to coaches, support staff, and even loyal fans. Offering these bags as gifts or merchandise shows your appreciation for everyone who contributes to the club’s success. This inclusivity fosters a sense of belonging among all stakeholders, creating a more tightly-knit community. Promotional sports bags are more than just accessories; they’re powerful tools for building unity, identity, and motivation within sports clubs. By displaying the club’s logo and colors, these bags transform into symbols of team pride and commitment. They serve as walking advertisements, spreading the word about your club’s values and accomplishments. In a world where connections matter, these bags facilitate a strong sense of community among players, coaches, supporters, and fans. So, why wait? Elevate your team’s spirit today with custom promotional sports bags that represent the heart and soul of your club. Ready to design your personalised backpack? click here for our enquiry or call us on: 0345 200 4045 and start personalising your backpacks today.

Personalised Backpacks: A Unique and Thoughtful Gift Posted on July 11, 2023 at 02:30 PM Backpacks are a practical and versatile accessory that can be used for a variety of purposes, from school and work to travel and everyday use. They are also a great way to express your personal style. Personalised backpacks take this one step further by adding a touch of individuality to your everyday carry. With a personalised backpack, you can show the world who you are and what you love. There are many different ways to personalise a backpack. You can add your name, initials, or a custom design. You can also choose from a variety of materials and colours to create a backpack that is truly unique. Personalised backpacks make great gifts for any occasion. They are perfect for birthdays, graduations, holidays, and more. They are also a great way to show your appreciation to employees, clients, or other special people in your life. If you are looking for a unique and thoughtful gift, consider a personalised backpack. It is a gift that the recipient will cherish for years to come. Here are some of the benefits of personalising a backpack: It is a unique and personal gift so you can be sure that the recipient will appreciate the thoughtfulness of the gift. It is a practical and useful gift. Backpacks are a necessary item for many people, so a personalised backpack is sure to be put to good use. It is a lasting gift. A well-made personalised backpack can last for years, so the recipient will be able to enjoy it for a long time to come. It is a way to show your personality. With so many different ways to personalise a backpack, you can choose a design that reflects your unique style. Here are some tips for personalising a backpack: Choose a backpack that is the right size and style for the recipient. You want the backpack to be something that the recipient will actually use and enjoy. As you are creating the item from scratch, do some research to ensure you get it right. What should go on the bag, what should not. Get some ideas from your target audience if possible. Start putting some ideas down, ideally more than one. Think about the materials you will use, the colour and the features on the bags. Consider showing the target audience your ideas. Consider the recipient’s personality and interests when choosing a design. You want the backpack to be something that the recipient will appreciate and be proud to carry. Order the backpack in advance. This will give you enough time to get the backpack personalised and delivered before the occasion. How to order your personalised backpacks At any stage of the process, you can get in touch with us for assistance. Whether you have a finished digital mock up, or if you are still stuck on a concept, we can assist and are happy to help you through the stages. Design – Once your design has been decided, we will create a virtual proof, showing logo placement, and will highlight any chosen features. Once you are happy with the visual you can send your approval. Any changes can be made at this stage. Sampling – Once the design is approved, we will create a pre-production sample made to the specifications of the design. This will allow you to see if the product works by having it in your hand. This is the last stage to make any changes. If you feel a change needs to be made, get it done as this is your vision. Approval – Once we have created the prototype that you are happy with, you will give us an approval, which we will pass onto the factory. The factory will buy the required materials and bulk production will commence. Checks and Delivery – Prior to shipping, to ensure your goods are as per the approved sample, we will send in an inspection team to the factory, along with the final bag for inspection. Once given the green light, the goods make their way. Personalised backpacks are a unique and thoughtful gift that the recipient will cherish for years to come. With so many different ways to personalise a backpack, you can choose a design that reflects the recipient’s unique style and personality. Ready to design your personalised backpack? click here for our enquiry or call us on: 0345 200 4045 and start personalising your backpacks today.

Personalised Gift Bags: A Touch of Class Posted on June 19, 2023 at 11:30 AM Personalised gift bags are a great way to add a touch of class and thoughtfulness to your product. They show the recipient that you put extra effort into them choosing the perfect gift from your establishment, and that you took the time to make it special for them. There are many different types of personalised gift bags available, so you can find one that fits the product and the occasion. Some popular options include: Paper gift bags: These are a classic choice and can be decorated with a variety of designs, including names, initials, and messages. Canvas gift bags: These are a more durable option and can be reused. They are often decorated with more rustic or vintage designs. Cotton gift bags: These are a luxurious option and make a great impression. They are often decorated with simple, elegant designs helping keep the product or case dust free a scratch resistant. Who is using gift bags? When you shop at a reputable retail establishment, you expect a certain level of quality and service. This includes the way your purchase is presented to you. For example, many retail establishments have been using gift bags as dust bags to protect shoes, handbags, and leather accessories for some time now. However, not all of these establishments have updated to eco-friendly versions of these bags. Cosmetic companies often sell a range of products in a bespoke gift bag. Jewellers will often place the presentation case inside a gift bag too. Wine merchants use bottle bags, and exhibitions use gift bags to hold visitors merch. The list goes on. There are many benefits to using eco-friendly gift bags. These bags are often made from recycled materials, which helps to reduce the amount of waste going to landfills. They are also often reusable, which means that they can be used again and again, further reducing waste. A nice gift bag can make a big difference to customer experience. Here are some additional benefits we think may help you decide if it could help your business: It makes the purchase feel more special. When you receive a gift bag, it shows that the retailer took the time to package your purchase nicely. This can make the purchase feel more special and memorable. It can help to protect the purchase. Gift bags can help protect your purchase from damage during transportation. This is especially important if you’re buying fragile items like a reasonably expensive bottle of wine. It can be a marketing opportunity. The gift bag can be used to promote the retailer’s brand or products. This can be done by printing the retailer’s logo or website address, QR code on the bag. Improved customer loyalty: Customers given a good quality reusable gift bags are more likely to become loyal returning customers for example many bottle bags are used for the next shop. Of course, there are also some potential drawbacks: It can be expensive. Gift bags can be expensive, especially if they are made from high-quality materials. This is something to consider if you are on a budget. It can be wasteful. If the gift bag is not reused, it will end up in the landfill. This is something to consider if you are environmentally conscious. With this in mind we have collected a range of bags seen below that are made from recycled materials, such as plastic, cotton, or rPET, many are often reused making them practical and effective for brand awareness for years to come. Prices shown on product detail pages are are for one-color printing. Some of the eco-friendly benefits of these gift bags: They are made from recycled materials, which reduces the amount of waste going to landfills. They are often reusable, which reduces the need for single-use bags. They are often made from sustainable materials, such as organic cotton or rPET. These bags are a great way to show your commitment to sustainability and to promote your brand. They are also a practical and affordable option for businesses of all sizes. Some of the practical benefits of these bags: They are durable and can withstand repeated use. They are spacious and can accommodate a variety of items. They are easy to carry and can be folded up for easy storage. Tier 3: This could be when someone buy a singular beer/cider or perry that is particularly expensive on its own – a “limited edition” brew, etc. – and this could be presented in its own individual bag, like one of the below, to show its prestige. This may not get the same after-use, but will have the impact required on the customer who purchased the product, adding that touch of luxury to the brand. If you are looking for a way to promote your brand and to do your part for the environment, consider using a eco-friendly bag. They are a great way to show your customers that you care about both the planet and their business. If you need a little help click here for our contact form.

Eco-friendly and reusable bag alternatives to help your business ditch plastic Posted on 30th November, 2020 at 2:30 PM Sustainable and eco-friendly are trending in pretty much every industry across the UK – especially since David Attenborough highlighted the impact of plastic in our oceans during Blue Planet II, which hit our screens in December 2017. Each year, plastic is responsible for the death of millions of animals, birds, fish and other sea life; they ingest microplastic particles found in the ocean, thinking it is food, or get caught up amongst plastic bags or other packaging that hasn’t yet degraded. Both B2B and B2C brands are striving to promote sustainability, with consumers and companies alike opting for more eco products in the bid to minimise and prevent plastic pollution. However, in 2018 there was still an estimated 2 million plastic bags still being used every minute across the globe. In the UK alone, there was over 560 billion plastic bags sold by retailers from 2019-2020, so we’ve got a long way to go. In this blog, we explore why branded eco bags and reusable bags are great alternatives to plastic bags and what options are available for your business. 4 reasons your brand should make the switch from plastic bags to eco-friendly and reusable bags 1 Protect the environment Plastic is not biodegradable and can take up to 1,000 years to decompose. Eco-friendly bags tend to be made out of biodegradable materials, drastically reducing the amount of time it takes to degrade.   2 Protect your brand image In a world where social media has a significant impact upon the way we communicate , a single negative post about a brand not being sustainable can destroy reputations. 3 Save your customer, clients and colleagues money We use over 500 billion plastic bags per year globally, that averages to 150 plastic bags per person per year. With a 5p minimum plastic bag charge, that’s at least £7.50 a year – £75 over 10 years and £150 over 20. As the saying goes – every little helps!   4 Think practical Unlike plastic bags, which are prone to splitting, reusable bags are made from stronger and sturdier materials which can be used time again. Reusable and eco-friendly bags are often larger than plastic bags and feature a more practical design that’s easier to carry. Make a statement Not only will reusable and eco-friendly promotional bags help improve your brand image, incorporating an eye catching and funky design on the bag itself will turn your bag into an eye-catching fashion accessory grabbing attention, putting both your brand and your commitment to sustainability in the spotlight. Eco-friendly bag alternatives for businesses For every disposable, plastic bag, there is a reusable or eco-friendly alternative ready to be found! Plastic Carrier Bag Alternatives Do carrier bags play a vital role in the everyday running of your business? Whether you’re a supermarket or retailer, swich your plastic bags to carrier bags made from potato starch! 100% eco-friendly and sustainable, these promotional carrier bags are made from natural potato starch and compostable – just add them to your home compost heap or throw them in your garden or food waste bin! 100% recycled & eco-friendly tote bags Whether you’re in search of the perfect bag to give away at an event or even sell in your shop, there are so many cost-effective reusable eco options to choose from. These include tote bags made from recycled cotton and recycled plastic bottles – all available to be customised with a logo, design or fun message. Recycled Cotton Big Tote Non-Woven Shopper Printed jute bags Jute is one of the must eco-friendly and sustainable natural fibres in the world. It comes from a plant, similar to cotton, but it grows faster and needs a lot less water and no pesticides. Like all other promotional bags, jute bags can be personalised with a logo or message – ideal for carrying your lunch to and from the office, or even as a bag for life! Market Jute Shopper Jute Shopper Bag How do I buy eco-friendly branded bags for my business? Bags of Ideas is one of the UK’s top promotional bag suppliers. We’re experts in all things sustainable when it comes to choosing the right bag to give your business the green light. So, if your brand is looking to ditch plastic once and for all, then get in touch! Our team is more than happy to help you transform your brand’s image, one bag at a time. Drop us an email at sales@bagsofideas.co.uk or give us a call on 0345 200 4045.

Dos and Don’ts for selling post-lockdown Posted on 18th May, 2020 at 12:30 PM Coronavrius has had a huge impact on UK businesses, bringing a silent and sudden chaos. Businesses nationwide had to rethink and adapt their sales and marketing strategies for uncertain and cautious buyers. As the UK slowly starts easing Lockdown, we look at what companies should – and shouldn’t – do to sell products and services in a post-Lockdown world. Hard selling techniques may not be as effective generating new business. Customers may be more sensitive. The key is to take a friendly but helpful approach, but sales teams may not know where to begin. To help your business navigate your way through selling in the sensitive environment, we’ve put together a dos and don’ts list to highlight some key considerations: Dos: Understand your customer’s needs – All customers want innovative ideas and advice but may not be able to purchase straight away. Let them know that’s okay, and that you’re here to help with any questions they may have. Be prepared for them to say no – Every person (and client) is different. Not everyone will be ready to invest yet. Be polite, thank them for their time and ask them to bear you mind for the future. Listen to them – By listening to someone, you can get a feel of what they’re thinking. Always make sure to be understanding and friendly, and don’t interrupt. Take time to listen now and you could make a sale later down the line. Let the customer lead – If they are interested in what you have to offer, they’ll want information. Let them lead the conversation and answer any questions they may have. Provide them with the relevant information, and give them space to make their own purchase decision. Provide the best possible service – Go the extra mile for your customer. Show that you care by addressing any worries they may have, and make their experience as personable as you can. This is great for building memorable relationships and rapport. Don’ts: Create a sense of urgency – Regardless of your own situation, any pressure felt by the customer is likely to backfire. If your stock is running low, you can always recommend an alternative, or let them know when the item(s) will be back in stock. If you need to close the sale, this will become apparent and may not go down too well. Turn your conversation into a sales pitch – Avoid hard-selling at all costs. By slipping into a sales pitch, no matter how well it may have previously worked, yobbcu run the risk of putting your rapport with the customer at jeopardy. Remember above all, we’re all human. Think about how you’re communicating with potential and current customers. How would you respond if you were in their shoes? It’s a different world, and until things go back to “normal” we need to learn how to adapt. Putting your customers’ needs before your own has never been so paramount. When your business is ready to resume its marketing efforts and if you are after inspiration for your next campaign, our team is here to help. Until then, stay safe and think customer first.

What could be in store for trade shows after Lockdown? Posted on 8th May, 2020 at 10:30 PM The Coronavirus pandemic of 2020 has changed everything, even the way we speak. Phrases such as “Social Distancing” and “Lockdown” are now as everyday as “having a cheeky Nandos” or “indulging in a little retail therapy” used to be back in the “good old days” just three months ago. We even have an up-to-date name for it – the “New Normal”. Of course, staying at home has put paid to the usual crop of mass marketing events for the moment. And while a Zoom conference with dozens of talking heads can help to keep the wheels of industry turning for the moment, it’s hard to say when the trade show merry-go-round will begin turning again. One thing’s for certain, “business as usual” is a way off yet. Large gatherings are extremely unlikely for the foreseeable future in a post-Lockdown world. So, perhaps, it’s time to adapt, and prepare for when the better times finally return. Virtual trade shows are a thing Some events are already going digital. It’s a cost-effective and risk-free way to source, sell, and showcase new products. “Delegates” can engage with “exhibitors” by scheduling meetings, chatting live, and watching presentations. But the experience doesn’t have to end there. If this were a real-life expo, they wouldn’t walk away empty-handed. A good marketing ploy is to give your “virtual visitors” a little something to remember you by. Why not send them a promotional tote bag or another long-term keepsake (like a notebook) as a reminder? Face-to-face trade shows after Lockdown Of course, lead generation and building business relationships work best in person, but when the conferences and shows resume, social distancing measures are still likely to be the order of the day. These might include increasing the physical pace between stands, enforcing one-way aisles, or capping the number of attendees at a manageable level, just like the supermarkets currently allow in a fixed number of shoppers. Visitors may be encouraged to choose which exhibitors they want to engage with before the event starts. Booking an allocated timeslot could help reduce crowding and assist with event organising. Adapt your marketing efforts If you’re planning to run your own event or exhibit at a trade show after Lockdown, you should already be considering your use of social media to make it known and answer any questions in the lead up. With the inevitable uncertainty surrounding the events, highlight a safety-first approach by detailing all the measures in place to maintain social distancing. Face mask may be part of the solution to maintain the safety of staff, visitors, and exhibitors. The latest advice from both the UK Government and WHO is that face masks do offer some protection against spreading the virus through coughs and sneezes. With this in mind, we can already supply certified face masks printed with your logo or message that can be worn at trade shows to help your staff feel safer. They also double as a useful promotional giveaway and could become the must-have item for 2020s discerning conference delegate. For more ideas about how to maximise your RoI at your next event, read our 10 Steps to Trade Show Success.

Why branded face masks are a businesses must Posted on April 30, 2020 at 10:00 PM While “Business as Usual” is hard to do in the UK at the moment because of Coronavirus, we’ve been busy manufacturing branded certified face masks to help you and your clients stay safe. While there may be a cloud of uncertainty surrounding what things will be like when we emerge from Lockdown, one thing is certain – life as we know it will be completely different, and face masks could become the new “norm”. Do face masks actually prevent the spread of Coronavirus? One major cause of virus infection is via droplets spread by coughs and sneezes. While there’s still much debate over the issue, certified face masks have been shown to offer some protection from coming into contact with virus particles spread this way. And because symptoms may not become clear for up to two weeks after infection – or may not show at all – they also help to ensure you’re not transmitting the virus to others if you have it. Face masks in the UK Demand in the UK is soaring as the war against Coronavirus goes on. Face masks are sold out across pharmacies and supermarkets nationwide and stockpiles are flying off shelves as soon as they’re delivered. Major cities such as New York and Berlin have already made face masks mandatory in public, and we believe it’s only a matter of time before the UK follows suit. Recently, the BMA – the British Medical Association – urged the Government to equip all key workers outside the NHS – including delivery drivers, shopkeepers, carers, transport and supermarket staff – with face masks to help combat the virus spread. They also want the Government to ask ordinary people to cover their mouth and nose when venturing outside to shop of for their daily exercise. The new norm in the workplace and beyond… How long Lockdown should go on is constantly being revaluated by Government officials and scientific advisors, but it won’t last forever (thank goodness). So, now is the time to start thinking about life post-Lockdown, and how you can maximise safety in the workplace. Face masks are part of the solution. Because of the nature of your business, it may simply be impossible to stick to the two-metre social distancing rule, so face masks may very likely be enforced for the safety of staff and customers. Take football clubs, for example. Fans up and down the country are hoping for the return of the Premier League in June, even though it may be behind closed doors. But when the stadiums start to fill again, face masks could help to prevent further spread of the virus. Even in ordinary workplaces such as offices and warehouses, the use of face masks will be a must-have to help protect staff from the transmission of Coronavirus between workers, even if the two-metre rule is being applied. Don’t forget that a cough or sneeze can spread droplets as far as six to eight metres and can linger in the air for up to 10 minutes. The safety of your staff is not worth putting at risk. Introducing, promotional face masks! Like pretty much everything else, face masks can also be custom-printed for promotional purposes. In fact, branded face masks are nothing new, the music industry was one of the first to tap into the idea and promotional face masks are some of the most-wanted merchandise on the web stores of many rock bands. They’re also given away to fans who place online orders. Why? Because they’re cost-effective, they help the wearer to stay safe and they will be reused time and time again. We recognise face masks are an essential item for businesses and employees returning to work in the coming weeks and months. So, in addition to our range of promotional bags, we can now source fully-certified face masks printed with your company logo, so your clients and colleagues can stay safe, look good and promote your brand, all at the same time. Whether you want an elaborate and colourful full-coverage design, or a minimalistic one-colour logo print option, branded face masks are an essential way to show the world you care. To find out more please email: sales@bagsofideas.co.uk

Eco Bags for UK Why Reusable is the Future Posted on June 6, 2019 at 3:30 PM The pressure for your business to go green is huge, and only getting bigger. Whether it’s reusable shopping bags for the weekly trolley dash or reducing the amount of stuff we chuck out to end up in landfill, it’s clear that an eco-lifestyle is essential. We’ve already examined green shopping, and how we still need to do more to reduce plastic consumption, even with the UK’s bag tax on plastic carriers. But there’s more to eco bags, than simply using an eco-friendly jute bag instead of a plastic patch handle. Today we’re looking beyond the confines of a Bag for Life to examine at the definition of an eco-bag and the materials that we can use, as well as killing off some of the myths around products that claim to be “eco-friendly”. Everything you do, own, or use has a carbon footprint – the amount of carbon dioxide released into the atmosphere in its manufacture or use. So, to be truly “eco-friendly”, the longevity (or reusability) of a product must outweigh the environmental impact of its manufacture and delivery to the consumer. Using plastic bags as an example, their creation alone involves the collection of raw materials, manufacture and distribution. When you consider their actual life span – measured in hundreds if not thousands of years – they are the very opposite of “eco-friendly”. A study by finance info site Market Watch calculated how many times an eco-friendly reusable bag had to be re-used to beat the disposable alternatives and found that even with the increased manufacturing process required it took just 100 cycles for them to be “better for the environment”. So, if being environmentally-friendly is important to your brand values – and it should be – you must look at the potential longevity of the product you are supplying – even if it’s just the tote bag in which your customers carry off your actual products. And if you’re using bags as a giveaway simply to promote your brand, perhaps at a conference or event, there’s even more reason to make sure they’re “green”. As well as longevity, there’s also biodegradability. Petro-chemical plastic bags are certainly not biodegradable. An alarming number of printed carriers end up in landfill, in hedgerows, fields, beaches and even rivers, seas and oceans, shredding down and eventually becoming micro-plastics that lodge in the guts of birds and wildlife and sealife. Recently, a plastic bag was even found at the bottom of the deepest ocean on the planet. We all owe it to our children and grandchildren – and every other creature on the planet – to eliminate plastic from our lives, and some consumers are already trying to live a life without plastics at all. If your company uses plastic, consumers like them will cease to be customers before long. The decision process The bottom line with longevity of promotional merchandise is build quality. It doesn’t matter how pretty the print on your gift bag, if its handles aren’t strong enough, or the cotton is too thin, it won’t last and will end up in a tip somewhere, along with the masses of plastic carrier bags, defeating the object entirely. In choosing the right tote you need to look at the following aspects; material weight (thickness), seams and handles. All three of these boxes must be ticked to ensure you’re supplying a potential eco branded bag. For example, an increasingly common choice for merchandising your brand is promotional jute bags. Jute is a natural material of high strength and durability, with the added benefit that it is completely biodegradable at end of life. Eco jute bags are seen more and more as part of the groceries shop, or as a tote for school or business, where they act as a constant reminder of your business brand. On BagsofIdeas.co.uk we’ve created a zoom function on each of our products so you can see how each bag is made, but here we’re going to give an example of what you should be looking for as regards the handles. This cotton bag has a folded seam on the top, into which the handles are sewn, not only around the edges, but also through the middle in an X shape, ensuring durability and longevity. As for the bag’s seams, unless there’s a gusset, ensure the bag is only sewn at the sides (not the bottom). A bag is only sewn along the sides, there’s no seam at the bottom because it’s one piece of cotton or canvas folded. This makes the bag stronger. As a rule of thumb, the fewer sewn seams the better. For gusseted bags, make sure the seams are strong. Samples, Samples, Samples Bags of Ideas provides free bag samples to improve your experience and help you decide which combination works for your brand. Simply order a selection of bags to test at your business. Non-woven polypropylene bags offer a great low-cost option for eco branding, but they are not always built to last. One thing to look for is that the handles sewn into the bag. There is a wide range of options with polypropylene, including versions with handles heat sealed into the body of the bag. Avoid them though because it makes the handles weaker and shortens their longevity. Saying You Can’t Be Green is Rot As a final note, if you really have to use plastic carrier bags – perhaps because of the need for very large quantities at low cost per unit – you can still retain your green principles by choosing a biodegradable option. We offer a range of promotional carriers in biodegradable materials, all meeting current EU standards. Check our Plastic Bags page (all punch and patch handles are biodegredable) These take around two months to degrade in an ordinary compost bin. This is a huge improvement on standard carrier bags, which can take anything from 10-1000 years. Even better, they take about two-thirds of

Notes about Totes: What’s your Bag? Posted on July 26, 2019 at 11:30 PM What’s in a name? As far as bags go, quite a bit. This blog is going to try to cut through the confusion over the many different types of bags on offer at Bags of Ideas and help you to make a better informed choice for your next promotional giveaway. Just few weeks ago in an article on promotional conference bags, we highlighted the many variations of the names for the same promotional article, among them “messenger bag”, “document wallet” and “conference folder”. This diversity can cause confusion. You may know, or may not, that one of the UK’s biggest selling promotional carrier is the “cotton shopper”, but what does that actually mean? You may know it as a cotton shoulder bag, a “bag for life” or even a canvas tote, and the variations don’t end there. What would you expect for the country’s most popular printed promotional product? So we’re going to delve deep into the bag for life, clear out the unnecessary technical jargon, and make sure that whatever branded bag is over your shoulder, you’re confident about its name. Plus, we will look into why this style of bag is so popular, from small-scale projects, to mass marketing. Tot-ally Awesome Let’s start with the “tote”. The textbook description of a promotional tote is that it is an open top bag, with parallel handles, generally made from cloth/canvas material – most commonly associated with the reusable shopping bag. Its purpose, says the definition, is to carry “a ton of stuff”. Tote is actually a 17th word for “carry”, but the design first came to prominence in 40s America where outdoors store L.L. Bean introduced an “ice carrier” looking remarkably similar to the modern Tote. By the 50s, the iconic design had become a mainstay for housewives going about their daily chores, including the shopping. In the 1960s, L.L. Bean revisited their “ice carrier” and released a canvas fashion bag which they called the “Boat Bag”, and it’s still being produced today with its distinctive colour trim. The bottom line here is, there are numerous bags, all similar in purpose, with differing names. Understanding this diversity can help you find the right bag for your next promotional campaign. Making your Bag-for-Life Easier At Bags of Ideas, we understand that one person’s cotton shopper, is another’s shoulder tote – and for this reason, we have developed an intelligent product category structure, allowing buyers to find what they are looking for regardless of the name they know it by. We use multiple categories with product overlap. Take for example our Paka Cotton Shopper which can be found in our Cotton and Canvas, Eco and Shoppers and Totes sections. So no matter what you call it, you can find it. Shopping Wisely Now we all understand that totes are no different to shoppers, let’s look at what bags we should sling over our shoulders and why. Shoppers work for every budget, whether it’s high-quality, heavy-duty canvas, or strong, but lightweight and low cost non-woven polypropylene, we can get a bag worth of your brand! Previously we’ve focused on the uses of shoppers and totes as promotional marketing tools. This time we’ll focus on the budget elements, the idea being to showcase a range of products that can work to promote your company, despite financial constraints. Bags on a Budget To kick things off let’s look at a select few satchels that are well within even the smallest of marketing budgets. As a result of their popularity as promotional tools, stock items are mass-produced, leading to economies of scale – a good product for a low price, without the need to purchase large quantities. The bags featured here have numerous benefits; the first being a low price per unit, and a large, pantone matched screen print. On top of that, all are available with low MOQs (Minimum Order Quantities) of 50 to 100. The icing on the cake is the huge range of available colours for each bag from stock. In short, you can have your logo printed on to one of these stock totes with a complimentary base colour, delivered to your event in as little as 5 days. Non-Woven Tote Non-Woven Tote Value Non-Woven Shopper These can be described as simple, or basic shopper bags – long handles, large print area, and a durable material. The next step up in the range are similar in design, but have improvements such as heavier canvas, the addition of a gusset, or eco-friendly jute being used as the core material. Considering a “tote” by definition, these will hold more, and in some cases last for longer because of the more hardwearing materials used. The bags below also benefit from low MOQs but as a promo have more perceived value if given away, or guarantee a higher retail price if sold. 10oz Canvas Shopper Rainham Tote Bag Market Jute Shopper If you want to make a bigger impression, there are better featured styles which are still more than affordable but will promote an image of quality and luxury to the consumer. Our examples have that extra flare sought by the fashion-consciou, such as coloured handles or trims, side pockets, and more comfortable straps. The combination of canvas and jute is not only on-trend, but also hardwearing, guaranteeing re-use, and increasing brand visibility. Kuku Cotton Shopper Bag Funo Jute Shopper Bag Choroa Non-woven Shopper Bag All the bags in this blog are “off the shelf” tote bags, shoppers, bags for life. Different names aside, this style of bag has to be one of the most affordable branded marketing tools there is; whether you choose a mini tote, or a large canvas shoulder bag for your next trade show, what is guaranteed is value for money within this range. There is always a canvas or non-woven shopper bag that fits within your budget, and also passes on value to the end recipients far in excess of the cost.

Why Laptop Rucksacks Are More Than Back to Basics Posted on July 16, 2019 at 2:30 PM Almost everyone has a laptop these days, so it’s no surprise that demand for suitable luggage has soared. Whether printed with a logo or plain, a good bag is essential to hold what is for the majority of us, their most valuable piece of tech, securely and comfortably. Whether it’s commuting to work, going to study, or travelling for the weekend, the personal computer tends to go with us. Historically, people have tended to use the shoulder style bag, made from water-resistant material and able to house a 15.6 inch laptop, plus essential accessories. Though a messenger-style branded laptop bag still has its place, consumer needs have changed a bit, and at Bags of Ideas we’ve noticed an uptick in demand for larger carriers, such as rucksacks and backpacks designed for laptops. While the appearance of a laptop bag is important – especially for a promotional product – comfort is also extremely important. And looks aren’t always skin deep: how tempting does it look to would-be thieves? We’re going to look at the reasons for the shift in demand towards rucksacks. We’ll also highlight some of the benefits of a larger backpack style, whether you’re supplying as a gift to your staff or pupils. Plus we’ll also delve into some of the features that now make rucksacks most people’s carrier of choice. From one Strap to Two Over time, not only are more and more people carrying a laptop around every day, they are carrying more and more personal items too, from cosmetics and comfort items to usb leads, chargers and accessories. Studies show that heavy single-strap shoulder style bags can cause physical damage to muscles and tendons, resulting in aches and pains and it’s clear this is one of the biggest reasons for the shift – especially for business travel. Backpack rucksacks are the logical alternative, allowing a safer balance and distribution of weight across both shoulders. For occasional use, a cross-body shoulder strap may not be an issue but for those regularly commuting with a heavy load, an ergonomic rucksack with adjustable padded straps and support ensures they remain without pain. Space requirements More items need more space. With business travel sometimes taking days at a time, the traditional shoulder laptop bag simply doesn’t have the necessary room for all your stuff. Laptop rucksacks are built with this in mind. The latest promotional backpacks not allow for a laptop, but also a laptop tablet such as an iPad pro, folders and clothes. The outside may also feature front pocket or a pouch for a water bottle to keep hydrated. “ If you really wanted to push the boat out with luxury features, some hi-spec rucksack laptop bags now come with built in power banks featuring usb charging ports for keeping phones topped up, and even built-in tablet bags. Below we’ve picked out some popular laptop backpack examples from our range, highlighting the features available. Berlin Rucksack Macau Laptop Bag Jaunt 15.6 Safety is Key Another reason for the shift to rucksacks is security. We’ve all heard the stories of someone having their phone taken while on public transport, despite it being zipped away. With many of the branded laptop carriers now available, feature anti-theft security as the norm, allowing peace of mind while squeezed on to busy trains or buses. From zipped pockets to hidden pouches – as well as anti-slash material – the possibilities are almost endless. We focused on secure bags in a previous blog, and listed bags that ensured contents are secure, whether on a busy Tube train, or at your local coffee shop, and below we’ve picked out a couple of our favourite laptop cases that ensure your belongings are safe. Milano Rucksack Bobby Ant-Theft i-Stay Rucksack Advertising Potential When branding any type of bag, one key objective is visibility. We believe that the impact of a rucksack – whether as a gift to top customers, students or employees – will be greater than any messenger-style bag, simply because of the way it’s worn. Messenger bags almost always display the brand on the side, at waist height. In some cases, if the bag is the wrong way round, it probably wouldn’t be visible at all. A laptop rucksack guarantees visibility at all times, and at around eye level. This makes the amount of impressions and brand awareness much higher than cross body options. Longevity Our research also shows that, despite build quality on the shoulder style bags being as good as rucksacks, their lifespan tends to be shorter. This is because of the way they’re worn, and the load distribution. Where a backpack has two straps to divide the weight, and has very little movement while in use, the cross-body bag bears all the weight on the single strap. Plus while being used, the shoulder bag itself suffers from movement – at a brisk walking pace the bag tends to swing, and bang against the user, putting increased stress on the seams. Of course, the value of any promotional product is directly connected to the life of the item. If it wears out, or if it creates a bad user experience, it’s days are numbered. Staff Research shows first impressions are everything when it comes to sales. For this reason many organisations now use branded laptop rucksacks as a sales tool for their marketing staff. A high-quality feature-packed backpack, bearing your company logo, sends strong signals to prospective clients. It suggests financial stability, sure, but it also stresses the importance of your brand image. There’s also the benefit of your brand travelling in high visibility, wherever your staff go. Advertising aside, it also promotes staff moral. Investing in your staff creates trust between employer and employee. That boosts morale and productivity. As a promotional Tool So what are the benefits of using a laptop rucksack as a marketing tool. Promotional bags rightly have the image of being a low-cost