At Bags of Ideas we pride ourselves on our expertise and knowledge Our blogs aim to provide customers and readers with up-to-date information to make sure they choose the right branded tote.
But the other day, it dawned on us that while seeking to focus on the latest market trends, we've neglected the timeless classics that are guaranteed winners at trade shows and beyond and, hands down, still remain the most popular promotional items.
So today we're looking at a sure fire promo merch winner – cheap drawstring bags. Why are drawstring backpacks still one of the best-selling designs, year after year? And why do so many brands opt for them over other bags such as canvas totes?
We'll also show how the product has evolved over time, from a simple, low cost and very effective polyester plastic drawstring bags to a more feature-packed package, including eco-friendly and bespoke options.
In most cases, promotional drawstring bags are simple rucksack with cord or string shoulder straps which also double up as the closing mechanism at the top.
The simple reason for their popularity is practicality and versatility, which stretches beyond the use as a promo giveaway. Walk into any sports or luggage shop and you'll see tons of them on the racks, just like 25 years ago.
The simple design and construction makes them cheap compared to other promo items, and very popular for large advertising campaigns, where huge numbers of printed backpacks are required.
The flat construction, with a large promotional blank area also makes them perfect for printing, allowing big, bold designs with great results. The polyester construction also allows for great colour choice with little or no difference in unit price, meaning that you can match your brand Pantone with relative ease.
More importantly, they can be used effectively in lots of situations and industries. Where a beach bag might have its limitations, the drawstring rucksack does not. Whether you are in the education or construction industry, it is a bag that can be utilised.
We thought the best way to show the wide range of uses is to give examples of where they're employed, and how they're used in each case.
Charities are among the biggest uses of drawstring rucksacks, particularly at large open-air events such as sponsored runs, festivals, sporting events, and the rest. Of course, cost is a major factor for charities and drawstring rucksacks always allow non-profits to stay within their budgets. On top of that, they are ideal to hold other promotional products like travel mugs without spillage. But the biggest benefit is mobility: in a 5K run or half marathon participants can run with the bag on the back as though it wasn’t there, whether it is holding a sweat towel, or a bottle of water. Rucksacks are unobtrusive, carrying the essentials – as well as your brand.
Many schools now enhance their local image with branding beyond uniforms. Drawstring rucksacks are great for this. For primary school kids, they can hold all that's needed for the school day, while in secondary schools they are a great choice as a gym bag or a lunch carrier.
We've looked at trade shows in earlier blogs, where we drew conclusions regarding the bag of choice (large, strong shoppers). Essentially, everyone at a trade show is vying to have the best bag for the day, so at the very least it goes home with the consumer and is reused. But this competition is based on consumers only using their hands.
The printed drawstring bag is the exception to this rule. Offering a drawstring rucksack can prove to be a winner; as on the day, it can be worn with ease, and if you have provided a high quality printed bag, it will certainly be taken home. Trade shows are actually one of the places where polyester backpacks with their large print area are not widely used, so it could be a tactical advantage to improve visibility on the day as well as beyond.
Another area where drawstring bags have proven popular is construction or warehouses, where they are employed by staff to carry personal items and lunch. All these scenarios have the added benefit of usage away from the workplace: they get used in day-to-day life, be it as a canvas drawstring gym sack, or a tote bag for a day at the park, raising your brand visibility.
Over time, the drawstring rucksack has evolved in many ways, ensuring its popularity in the promotional market remains. Today the options available stretch further than choice of colour, to the material – for example cotton canvas or the better quality 100 cotton. In the case of a bag, size can be important, as can the eco credentials and the branding possibilities.
Below we've selected some product variations to highlight why this drawstring rucksacks remain one of the best selling promotional bags out there.
In previous blogs we have looked at why businesses need to make the shift away from disposable plastic bags, wholesale. To meet a growing demand from Eco-conscious organisations, the classic cotton drawstring bag is an obvious and ideal choice.
Times change, so do demands. The simple plastic drawstring may still be effective but some marketing campaigns need that little bit extra. The addition of extra features like pockets & pouches, multi-colour designs and transparent materials has increased appeal. With more on-trend designs now readily available "off the shelf" you main now have to go down the bespoke route to find the perfect option.
The way they're made has also advanced in such a way that 100% full colour design can achieved without having to venture to the Far East, and that means you don't have to plan six to nine months to be as creative as you want.
As the drawstring bag's popularity increases over time, its availability is now better than ever. High demand means local stock levels of blank drawstring bags are at an all time high, so even if you leave them to the last moment , they can probably still be delivered in time, even if you require large numbers. Bags of Ideas, a UK company, can certainly help here.
The drawstring bag is no doubt the most widely used promotional bag because is simply one of the most effective promotional tools there is. Whether you want plain and simple, eco-friendly or feature packed, you can be guaranteed a finished item that is not only cost effective, but will ensure re-use throughout its lifespan, adding value and visibility to your brand.