Summer Sun, and Bags of Fun
Posted on July 26, 2018 at 11:30 AM
Whether you are running a food stand at Street Feast, or organising your own outdoor music event, using promotional bags at festivals is a great tool for promotion; there are a vast number of options available when it comes to carriers and totes, for every basis.
To start with, if you are attending a festival as an exhibitor – be it a food stand, or retail, there is nothing better than giving away your products in a branded bag. The visibility this can gain during the day is massive. Many of these events have thousands of people – so why not make them aware of your offering? Bags like the below can be great to direct people to your location.
Many festivals will offer a kit on entry – programme, vouchers etc. A great idea is to have these items all within a branded bag. As people come and go during the day, others that are unaware of the festival become intrigued – and thus, encourages others from the surrounding area to visit.
As any festival organiser will know – selling promotional merchandise is a huge part of the financial viability of the event. Alongside the usual tshirts, why not include some well-designed canvas and jute bags. The perceived value of a well thought out tote is high, yet the products are affordable. Plus, as we all know, well-made promotional bags are always re-used, so not only will your brand be promoted on the day, but long beyond, making the cost per impression remarkably low, and massively increasing the awareness of your brand. The below are some great examples of stock items that could be used. However, if you have a large event – it could be worth looking at something bespoke, and creating something really unique, yet still not breaking the bank.
If you are lucky enough to be hosting or are part of an event on the beach, the same rules apply as per the festivals, and the same benefits can be gained by branding your promotional bags. Below we have some other options that could be used as alternatives, that are more appropriate for sandier conditions.
For general give away bags, the below options could be great, some which include a closure on the top, all with great branding space for increased visibility on the shores.
In terms of the merchandise options, for re-sale, or more up-market giveaways, we have a great selection of beach bags, that can be well branded, that no doubt would be a popular alternative to your standard canvas totes or shoppers, with one bag even doubling up as a beach mat:
During the warmer parts of the year, there is a sharp hike in the amount of people participating in outdoor sports and activities. With this in mind, there is opportunity to deliver to clients, well thought out branded rucksacks, backpacks and holdalls as ‘gift’ items.
Generally speaking outdoor bags are not low cost giveaways, so they should be carefully selected and offered to the right customers. And within our range we offer a great number of hiking satchels that could make a great impression in the right hands.
On top if this, the nature of outdoor activities leads to great potential for visibility of your brand and identity. No doubt a well-chosen hiking rucksack will travel far beyond your customers office, increasing awareness far and wide. Below is a selection of bags that we feel are great products, and will leave a long lasting, positive impression.
So there we have it – no matter what your situation is over the summer, there is always opportunity to enhance your corporate image, focusing on the time of year. Be it merchandise and memorabilia with your logo for re-sale of high volume give away bags, adding a ray of sunshine to your campaign can lead to a much more effective promotional campaign.