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Why Laptop Rucksacks Are More Than Back to Basics

Posted on July 16, 2019 at 2:30 PM

laptop rucksack

Almost everyone has a laptop these days, so it’s no surprise that demand for suitable luggage has soared. Whether printed with a logo or plain, a good bag is essential to hold what is for the majority of us, their most valuable piece of tech, securely and comfortably.

Whether it’s commuting to work, going to study, or travelling for the weekend, the personal computer tends to go with us. Historically, people have tended to use the shoulder style bag, made from water-resistant material and able to house a 15.6 inch laptop, plus essential accessories.

Though a messenger-style branded laptop bag still has its place, consumer needs have changed a bit, and at Bags of Ideas we’ve noticed an uptick in demand for larger carriers, such as rucksacks and backpacks designed for laptops.

While the appearance of a laptop bag is important – especially for a promotional product – comfort is also extremely important. And looks aren’t always skin deep: how tempting does it look to would-be thieves?

We’re going to look at the reasons for the shift in demand towards rucksacks. We’ll also highlight some of the benefits of a larger backpack style, whether you’re supplying as a gift to your staff or pupils. Plus we’ll also delve into some of the features that now make rucksacks most people’s carrier of choice.

From one Strap to Two

Over time, not only are more and more people carrying a laptop around every day, they are carrying more and more personal items too, from cosmetics and comfort items to usb leads, chargers and accessories. Studies show that heavy single-strap shoulder style bags can cause physical damage to muscles and tendons, resulting in aches and pains and it’s clear this is one of the biggest reasons for the shift – especially for business travel.

Backpack rucksacks are the logical alternative, allowing a safer balance and distribution of weight across both shoulders. For occasional use, a cross-body shoulder strap may not be an issue but for those regularly commuting with a heavy load, an ergonomic rucksack with adjustable padded straps and support ensures they remain without pain.

Feature packed laptop rucksack

Space requirements

More items need more space. With business travel sometimes taking days at a time, the traditional shoulder laptop bag simply doesn’t have the necessary room for all your stuff. Laptop rucksacks are built with this in mind. The latest promotional backpacks not allow for a laptop, but also a laptop tablet such as an iPad pro, folders and clothes. The outside may also feature front pocket or a pouch for a water bottle to keep hydrated. “

If you really wanted to push the boat out with luxury features, some hi-spec rucksack laptop bags now come with built in power banks featuring usb charging ports for keeping phones topped up, and even built-in tablet bags.

Below we’ve picked out some popular laptop backpack examples from our range, highlighting the features available.

Safety is Key

Another reason for the shift to rucksacks is security. We’ve all heard the stories of someone having their phone taken while on public transport, despite it being zipped away. With many of the branded laptop carriers now available, feature anti-theft security as the norm, allowing peace of mind while squeezed on to busy trains or buses. From zipped pockets to hidden pouches – as well as anti-slash material – the possibilities are almost endless. We focused on secure bags in a previous blog, and listed bags that ensured contents are secure, whether on a busy Tube train, or at your local coffee shop, and below we’ve picked out a couple of our favourite laptop cases that ensure your belongings are safe.

Advertising Potential

When branding any type of bag, one key objective is visibility. We believe that the impact of a rucksack – whether as a gift to top customers, students or employees – will be greater than any messenger-style bag, simply because of the way it’s worn.

Messenger bags almost always display the brand on the side, at waist height. In some cases, if the bag is the wrong way round, it probably wouldn’t be visible at all. A laptop rucksack guarantees visibility at all times, and at around eye level. This makes the amount of impressions and brand awareness much higher than cross body options.


Our research also shows that, despite build quality on the shoulder style bags being as good as rucksacks, their lifespan tends to be shorter. This is because of the way they’re worn, and the load distribution.

Where a backpack has two straps to divide the weight, and has very little movement while in use, the cross-body bag bears all the weight on the single strap. Plus while being used, the shoulder bag itself suffers from movement – at a brisk walking pace the bag tends to swing, and bang against the user, putting increased stress on the seams.

Of course, the value of any promotional product is directly connected to the life of the item. If it wears out, or if it creates a bad user experience, it’s days are numbered.


Research shows first impressions are everything when it comes to sales. For this reason many organisations now use branded laptop rucksacks as a sales tool for their marketing staff.

A high-quality feature-packed backpack, bearing your company logo, sends strong signals to prospective clients. It suggests financial stability, sure, but it also stresses the importance of your brand image. There’s also the benefit of your brand travelling in high visibility, wherever your staff go.

Advertising aside, it also promotes staff moral. Investing in your staff creates trust between employer and employee. That boosts morale and productivity.

As a promotional Tool

So what are the benefits of using a laptop rucksack as a marketing tool. Promotional bags rightly have the image of being a low-cost way to get your message across, and as such they are given away in high numbers. We highlighted the other end of the market with a last post about drawstring rucksacks.

But giving away a specialist business backpack can be a costly venture, so you may be forgiven for feeling that simply giving them away isn’t the way to go.


Or is it? There is an argument for using a laptop rucksack as a gift – generally in smaller numbers to top customers. A gift of this value reinforces your brand, increases consumer loyalty and encourages spending. Plus, as always, there’s the increased visibility of your brand when the rucksack is in use. “you might also consider the cheaper alternative of a tablet messenger bag.

So that’s the story. It turns out there is a host of added benefit to the laptop rucksack compared to the single strap messenger-style option. Of course, a shoulder-bag may be the right choice for your brand, but the most important thing is to completely assess your needs. As always, Bags of Ideas are here to help. Why not drop us a line?

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