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Exhibitor Tips for a Successful Trade Show

Posted on July 20, 2015 at 03:00 PM

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Trade show marketing is traditionally one of the most effective ways a business can promote their products and services and maximise brand visibility and credibility. It’s also one of the most costly and time consuming marketing practices, but get your strategy right and you could see an impressive return on investment.

Expand your customer base

With the right strategy, trade shows provide an excellent opportunity to generate highly targeted sales leads and expand your customer base. Utilising marketing tactics such as promotional bag giveaways and a well-designed booth can leave a lasting impression with prospective customers.

Reconnect with existing customers

Trade shows also allow you to strengthen relationships with your current customers. Inviting them to come to your trade show exhibit means you can introduce them to new products and services that will encourage further engagement and brand loyalty.

Strengthen your brand

The publicity and exposure offered by trade shows is highly valuable for building brand awareness. Whether you’re a new business looking to get your name out there or an established company looking to expand your customer base, trade shows allow you to get your brand noticed – and remembered – by your target market.

Review the competition

Another benefit of trade shows is that you can review your competition and learn which direction the industry is heading in. Knowing what companies are doing well or poorly, and what is trending in the field can be useful for honing and developing your marketing strategy.

Our Trade Show Exhibitor Tips Infographic

Planning a trade show marketing strategy can be daunting, especially if you are new to exhibiting at these types of events. With extensive trade show experience, here at Bags of Idea we know exactly what it takes to ensure your exhibit is successful and generates valuable sales leads.

To help you out, we have designed a handy trade show infographic with a step by step guide on what exhibitors should do before, during and after a trade show to maximise ROI.


Functionality in Focus

Eco-Friendly and Sustainable: Personalised shopper bags make a significant contribution to environmental sustainability. In an era marked by heightened environmental awareness, these bags offer a reusable and eco-friendly alternative to disposable plastic bags. Their durability ensures they can be used repeatedly, reducing the reliance on single-use plastic bags and mitigating associated environmental impacts.

Cost-Efficient Choice: While personalised bags may entail a slightly higher initial cost compared to their single-use counterparts, they prove to be cost-effective in the long run. Numerous retailers and supermarkets extend discounts to customers who opt for reusable bags, making them an economically prudent choice over time.

Tailored for Versatility: These bags come in various sizes and designs, rendering them suitable for a wide array of purposes. Whether you require a robust grocery bag, a capacious beach tote, or a compact daily companion, you have the flexibility to customise your shopper bag to cater to your specific needs.

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<a href=”” title=”10 Steps to Trade Show Success Infographic”><img src=”” alt=”10 Steps to Trade Show Success Infographic”/><br/> Bags of Ideas – The Promotional Bag Specialists</a>
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