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Personalised Paper Bags Design Masterclass

Posted on April 26, 2024 at 12:30 PM

Paper bags are more than just a way to carry purchases; they’re a mobile billboard for your brand.  A well-designed personalised paper bag can leave a lasting impression on your customers, boosting brand awareness and loyalty.  But where do you start? Don’t worry, this design masterclass is here to equip you with the knowledge to create paper bags that pop!

Perfecting Your Paper Bags

Size and Strength

The right paper bag isn’t just about aesthetics; it’s about functionality too! Here’s how to ensure your bags are sized and built to last.

Finding the Goldilocks Size

Customer Buying Habits 

Consider your customers buying habits, how much your customers typically will buy. Do they usually grab one smaller item, or tend to stock up?

One Size Fits Most 

If most customers buy single items, a bag that comfortably holds your largest product is ideal.

Multi-Item Purchases 

For frequent multi-item buyers, a larger bag is key. However, offering a second bag option is a budget-friendly way to handle occasional larger purchases without overspending on oversized bags for everyone.

Strength Matters

Product Weight 

The weight of your products dictates the paper strength needed. Heavier items require thicker paper to avoid tears and ensure customer satisfaction.

Handle Strength 

Don’t forget the handles! Flimsy handles that break easily are a recipe for frustration. Choose handles that can comfortably support the weight of a fully loaded bag.

Worst-Case Scenario 

Think about the worst-case scenario. If a bag splits, will it damage the customer’s products? Investing in slightly stronger materials can prevent these mishaps and protect your brand image.

Brunswick Medium Paper Bag. 230gsm medium sized coloured paper bag with paper twisted handles and gusset. The ideal promotional gift bag with great personalisation area to carry your message.


Cavalla Gift Bag. Matte laminated 210gsm paper gift bag with colour block across the bottom of the bag, striped inside edge, striped gift tag and recyclable polyester handles. Whether you need a table of goody bags or a single gift, make sure the bag is working for you too and add your company logo.

Matt laminated paper bag 160 x 190 x 80 mm. Matt paper bag 160 x 190 x 80 mm in black and white.  Other colours available.

Matt laminated paper bag 220 x 290 x 100 mm. Matt paper bag 220 x 290 x 100 mm. black and white with colour branding.

Twisted Paper Handle Carrier Bag. Paper carrier bag with twisted paper handles. Manufactured from brown or white kraft paper. Prices are based on a one colour print to 1 side with up to 50% ink coverage.

Laminated Paper Wine Bag perfectly designed to house a wine bottle, creating the perfect packaging for a gift of the festive season. The bag is made from reinforced laminated paper, making it fit for purpose. It is also completed with rope handles, adding that touch of luxury to any wine giveaway you decided to do. available in a gloss of matt lamination for the same price. This product is versatile, as it can be used for promotions or as a retail option in a wine shop. 

Finding Your Design Voice

Brand Identity

Your paper bag design should reflect your brand’s personality. Are you playful and whimsical? Or sleek and sophisticated? Let your brand colours, fonts, and logos be the guiding force.

Know Your Audience

Consider who your target customer is. Are they eco-conscious millennials who appreciate minimalist designs? Or perhaps a more traditional audience who responds well to classic patterns? Design for the people who will be carrying your bags!

Design Essentials

Logo Placement

Your logo is the star of the show! Position it prominently with a clear and legible size.

Colour Psychology

Colours evoke emotions. Warm colours like red and orange exude energy, while cool colours like blue and green promote calmness. Choose colours that align with your brand message.


The right font can elevate your design. For a modern aesthetic, opt for clean and sans-serif fonts. If your brand is more traditional, consider serif fonts for a touch of elegance.


Pictures can speak a thousand words. Integrate captivating images that tie in with your brand or product. Think high-quality photos, illustrations, or even simple patterns.

Beyond the Basics

Sustainability Matters 

Highlight your commitment to eco-friendly practices by using recycled paper and showcasing certifications on your bags.

Call to Action

 Include a website address, social media handle, or a discount code to encourage customer engagement, many companies still use QR codes too.

Finishing Touches

Consider adding a touch of luxury with foil stamping, embossing, or colourful handles to make your bags truly stand out.


  • Balance is Key: Don’t overcrowd the design. Leave enough breathing room for elements to shine.
  • High-Quality Printing: Invest in quality printing to ensure crisp visuals and professional presentation.
  • Get Feedback: Before finalising your design, get feedback from colleagues, target audience members, or a design professional.

Stop paper bag confusion!

At Bags of Ideas, our extensive experience designing for trade shows, exhibitions, retail, and universities means we can help you find the perfect custom paper bag to represent your brand flawlessly.  Click here for our contact form or telephone: 0345 200 4045 today for friendly help and advice from the UK largest supplier of promotional bags.

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