With the summer season in full swing , we thought we should highlight a promotional product that will help you keep your cool.
We've covered summer bags before and while cooler bags may seem to have seasonal restrictions, they can still effectively promote your brand all year round.
Insulated cooler bags differ from a lot of promotional carriers in the way that they offer opportunity. Where a standard shopper might be given away at trade fairs and shows, cooler bags lend themselves to other forms of distribution.
At your next trade show, why not hand out a branded cool bag with a shoulder strap to customers and prospects, and maybe throw in a printed bottle opener. .
A soft cooler bag is best used for "in-the-moment" marketing – giving the customer an insulated lunch cooler bag, when and where they need it.
If you're a festival organiser, or even a retailer at a festival bar or ice cream stand, there is huge opportunity.
Why not add a tote cooler bag bearing your logo to your festival kit, in place of the normal cotton or canvas shopper bag. This way festival-goers not only get a bag to help them keep their stuff together through the day, they also have somewhere to keep their food and drink cool in the heat of the day.
The perceived value of such a gift – and thereby the boost to the visibility your brand – is huge.
A Multi-Purpose Giveaway
And when it's all over, you can then benefit from the hundreds or thousands of people leaving the site with your cooler bag in hand carrying your brand far and wide. Not only will the festival-goer feel they have been given a great gift, others will think the same: "What a great idea – a free cool bag at a festival?"
It's also worth remembering that while we're talking about cooler bags, what we actually mean are insulated lunch bags – they can be used to keep hot food warm too
The If budget doesn’t allow for handing out cooler bags to all and sundry, why not incentivise attendees by offering a free bag with the purchase of a festival program?
This way, the cost of the programme could cover the cool bag too. The festival-goer will reckon they've bagged a great deal, you won't overspend your marketing budget, and your message gets a boost.
Alternatively, you could offer something like a wine cooler bag when someone buys a certain number of drinks at the bar. For example, purchase six beers, get a free promotional cooler bag. If you're selling your drinks in cans, this will go down particularly well because it means they can keep their purchases cooler for that bit longer. Especially important if there's a hefty queue for the next round.
Ultimately, you can simply sell branded cooler bags to attendees alongside other branded goods, perhaps featuring more elaborate high quality full colour designs, for customers to use on the day and take away as a souvenir.
At Bags of Ideas, we have dozens of styles of insulated bags, of different styles, qualities and specifications. Some will keep wine cool for after-work picnics in the park, or keep sausages safe for breakfast on day three of the family camping trip to the New Forest.
Meeting all Requirements
There's also size. We range from the "I need a lunch box that will keep my pie warm until midday" to the "I want all our beers to be cold at midnight on day one of the festival". Not least is the question of comfort. Will it be carried a long way? And is it comfortable to carry fully loaded? We have a range of styles for that too. All these features have cost implications, which you need to consider. As always, our expert customer service team are here to help. Why not drop us a line to discuss your requirements?
Away from the festival sites, there are still plenty of opportunities to utilise promo cooler bags in your marketing campaigns, such as branded cooler tote bags, which almost everyone has to enable them to bring frozen food back from the local supermarket.Why not offer a free branded cooler with a purchase of chilled or frozen foods such as bottled water, ice creams or pizza.
For example, an end-of-isle stack of your product – lets say soft drinks – announces that buying 12 cans gets the customer a free cooler bag. This not only encourages an above-average purchase, but also add value to your brand as you're being seen to offer a useful item to the consumer.
As a general retailer you might extend the offer beyond a single product, perhaps giving an insulated shopping bag to customers who spend above a certain threshold.
You might ever do it in tiers – £50 gets a small 6 can leak-proof cooler, £100 gets a large 12 can cooler, £150 gets a massive 50 can cooler. Bags like this are used all year round for the weekly shop. Going further still, you could add the incentive to your customer loyalty scheme.
A Wider Offering
An offer like this doesn't have to be limited to food retail either – there's no reason why high street stores couldn't encourage consumer spending by offering a free branded cooler bag. The gift will be well received, and is perfect for use on a sunny day for picnics in the country or trips to the beach, all the time promoting your company.
Offering branded lunch coolers, or picnic kits as gifts to customers can go far in maintaining customer loyalty. Firstly, a gift like this helps your organization to be remembered. Secondly, the usefulness and value of the product ensures you're seen in good sun light.
The bottom line is, though cooler bags are a seasonal product, when the time is right they should be utilised to their full potential,. Nobody wants a warm beer, after all.